Holy smokes! It's Friday already! Here're some inbound marketing articles you should have read this week:
This is a quick read and well worth the time. John Hall hits on 5 very common misconceptions about content marketing and does a good job of clearing things up. As a teaser, my favorites are "Content marketing is just a buzzword" and "If you create it, they will come".
Still not blogging for your company? That's a shame. You're missing a huge opportunity... Maybe this list of don'ts will help you get started on the right foot. They actually take blogging and make it easier. Already a blogger? Great! You're probably already following what Salma Jafri lists, but it's worth a double-check.
With content marketing being such a useful tactic in your inbound marketing strategy, having a clear understanding of your value proposition is vital. To write and produce content that your target audience finds useful and helps to solve their pain points, you need to know what they value and how your offering solves their problem, thus providing value. Jill Konrath even includes a video of her discussing the 3 components to every value proposition.
We work predominantly with B2B companies and I know all of them would like to continuously grow their incoming lead volume. This list by John Jantsch is right on the money when it comes to refining your B2B lead generation processes, especially online. While he does discuss some traditional approaches as well, the majority are focused on web marketing.
