Inbound Marketing for Manufacturers Blog

    Donny Kemick

    Donny Kemick

    Founder of protocol 80, and passionate about driving leads for our clients through Inbound Marketing. Father of 3 beautiful girls, husband to my best friend. I love family time, my tractor, and my car when it's washed.



    Recent Posts by Donny Kemick:

    13 Must-Know Marketing KPIs for Manufacturers

    Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark.

    So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing. 

    The following KPIs are broken down by stages of the inbound marketing funnel.

    Topics: B2B Manufacturing Inbound Marketing

    Email Marketing Automation With MailChimp


    If you haven't heard of marketing automation, you probably don't actively market your business.

    Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

    Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

    Topics: Close Strategy Email Marketing More Content Marketing Inbound Marketing

    10 Reasons We Choose HubSpot Over WordPress + Plugins ("FrankenSpot")

    If you're getting ready to flip the switch on your inbound strategy for online lead generation, you'll need to decide what platform to use to power the strategy.

    Two of the most common options for inbound marketing software are HubSpot, and what we call FrankenSpot, or WordPress with a bunch of plugins and 3rd party tools integrated.

    Topics: HubSpot

    A Guide to Creating Your 1st Inbound Marketing Meeting Agenda

    Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person? 

    If you don't have anyone in-house that's working on marketing your business, you're not alone. I'm always astonished at the number of decent sized companies that we work with that don't have a dedicated staff for marketing. When a company doesn't put thought into the nuts and bolts of how they get new clients, who they are, and how to best reach them, it creates a challenge for companies like ours.

    Topics: Strategy More Inbound Marketing

    How Manufacturers Can Generate Referrals Through Customer Delight

    Hey Sales & Marketing Professionals!

    We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business.

    Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan.

    In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

    Topics: Delight Manufacturing Inbound Marketing online marketing plan

    Close More Website Leads Into Customers - Part 7

    Hey Sales and Marketing Professionals!

    We all want more leads through our website, but ultimately, we want those leads to be customers.

    According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!

    In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

    Topics: Close Manufacturing Inbound Marketing online marketing plan

    How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]

    Hey Sales & Marketing Professionals!

    I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website.

    I’m sure I don’t need to tell you that an effective online marketing plan should focus on both.

    In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.

    Topics: Convert Manufacturing Lead Generation Lead Flows

    Monthly Plan to Attract Visitors to Your Manufacturing Website (Video) - Part 5

    Hey Sales and Marketing Professionals!

    I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re starting with very low numbers, and you don’t want to rely on pay-per-click advertising.

    But what if I told you that by strategically beefing up the Attract stage of your Online Marketing Plan for Manufacturers, you can drive more quality visitors to your website?

    In this post, I’m going to show you how pillar content, your blog, SEO, social media, and PPC can work in unison to attract visitors to your manufacturing website.

    Topics: SEO PPC Social Media Attract increasing website traffic

    Applying the Buyer's Journey with Examples - Part 4 in an Online Marketing Plan for Manufacturers

    Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?

    Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

    Topics: Buyer Persona Buyer's Journey Manufacturing Inbound Marketing online marketing plan

    Building a Buyer Persona - Step 3 in an Online Marketing Plan for Manufacturers (VIDEO)

    Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2).

    Today we're going to dive into Building a Buyer Persona. We're going to put together a plan to understand our best buyer, and apply it to all of our marketing.

    Topics: Buyer Persona Manufacturing Smarketing