Building your business's brand is as important as innovating and marketing your product. Just look at the sales of large companies in the past 10 years.
When Tata Motors bought Range Rover and Jaguar from Ford Motor Company (for $2.56 BILLION), they weren't buying them for the factories, employees, and raw materials. It was the brands they were after. Kraft's purchase of Cadbury (for $19.5 BILLION), wasn't for their chocolate recipe. It was for their brand.
Increasing the value of your B2B brand should be a strategic initiative. How will you increase your brand awareness (and your business's value) over time?
You can start by evaluating your brand's 'personality' against the following B2B branding mistakes.