Inbound Marketing for Manufacturers Blog

Donny Kemick

Donny Kemick

Founder of protocol 80, and passionate about driving leads for our clients through Inbound Marketing. Father of 3 beautiful girls, husband to my best friend. I love family time, my tractor, and my car when it's washed.

Recent Posts by Donny Kemick:

5 HubSpot COS (CMS) Tips for Improved Efficiency

HubSpot is great at many things. One of those things is website/blog/email creating with the HubSpot COS. They make WYSIWYG editing extremely accurate and easy to do.

Deciding Between HubSpot CRM and Salesforce CRM

When you think of CRM software, the first name that comes to mind is Salesforce. They are the 800 pound gorilla in the CRM market. 

When you think of marketing automation software, the first name that comes to mind is HubSpot. They are the pioneers of Inbound Marketing. However, they are slowing gaining a following for their CRM product as well.

Let's take a look at the primary deciding factors for most businesses when comparing these two CRMs.

How Manufacturers Can Use Content to Reach Prospects (Example)

With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.

Topics: Content Marketing Manufacturing

B2B Branding Mistakes: Which One Describes Your Business?

Building your business's brand is as important as innovating and marketing your product. Just look at the sales of large companies in the past 10 years.

When Tata Motors bought Range Rover and Jaguar from Ford Motor Company (for $2.56 BILLION), they weren't buying them for the factories, employees, and raw materials. It was the brands they were after.  Kraft's purchase of Cadbury (for $19.5 BILLION), wasn't for their chocolate recipe. It was for their brand. 

Increasing the value of your B2B brand should be a strategic initiative. How will you increase your brand awareness (and your business's value) over time? 

You can start by evaluating your brand's 'personality' against the following B2B branding mistakes.

Topics: Brand Awareness

Your 1st Inbound Marketing Meeting Agenda

Topics: Strategy More Inbound Marketing

5 Systematic Steps to Increase Your Website Traffic

Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal or provide equal results. Having a system to constantly improve and increase website traffic is the best approach to drive new customers.

Topics: increasing website traffic

10 Reasons We Choose HubSpot Over WordPress + Plugins ("FrankenSpot")

If you're getting ready to flip the switch on your inbound strategy for online lead generation, you'll need to decide what platform to use to power the strategy.

The 2 most common options for inbound marketing software are HubSpot, and what we call FrankenSpot, or WordPress with a bunch of plugins and 3rd party tools integrated.

Topics: HubSpot

Can I Implement Inbound for Multiple Buyer Personas at the Same Time?

If your company works with a variety of buyer personas, you're not alone. Manufacturers often sell to professional buyers as well as design engineers. Two very different types of buyers with very different buying processes and motivations. They need to be marketed to differently, which often leads to the question...

Topics: Buyer Persona Inbound Marketing

How Long Does Inbound Marketing Take To Produce Results?

One of the most common questions we get asked is, how long does inbound marketing take to produce results. On the surface, it seems like a straight forward question that should elicit a straight forward answer.

One thing is for certain, inbound marketing is a marathon, not a sprint. You reap tremendous, compounding rewards with inbound marketing, but it doesn't happen overnight. 

Topics: Inbound Marketing

Can I Do Some Inbound Marketing Myself To Save Money?

When we approach an inbound partnership with a prospective client, they often ask: "Can we do some of this ourselves?"

Inbound is pretty flexible. Some of our clients rely on us for everything (and I do mean everything) while others prefer to keep their social media activities, blog writing, or premium content production in-house. 

Do you fall in the second category? Or, do you want to try your hand at inbound marketing before committing to an agency? Here's what you need to know about DIY inbound.

Topics: Inbound Marketing

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