Does Your Web Strategy Include...
Does your web strategy include email, rss, blogging, social networks and search engines? A long-time belief of small business owners is that a website is a marketing tool. While that is correct to some degree, it is important to realize that A WEBSITE NEEDS TO BE MARKETED! That's right, you have to advertise your website. If you don't, your site is a needle in a haystack.
If you're thinking, man, I just made a huge investment in my website, how am I supposed to invest in advertising for it? Don't worry, most of the marketing methods at your disposal are FREE or inexpensive. We can layout a plan for you and show you the steps to build traffic to your website.
Contact Us today to transition your website into a business tool.
Where is your website on the evolutionary path?
Many websites begin merely more than an online brochure, static in nature, and completely content-driven. While this type of website was very common in the early 90s, the average Internet consumer today is more sophisticated than ever.
Interactivity in our websites promote greater user-interest, as well as a method for attaining information vital to your business's success. Lead production is the livelihood of nearly every business: a customer always starts as a potential customer. Does your website ensure that your leads become customers?
Innovation defines business. What does your website do to truly answer your customer's needs? What does your website do to extend your business strategy? Let us supply the answers.
Search Engine Optimization (SEO)
There is a common misconception by most new website owners, that once their website is live to the world, it will automatically receive hundreds, if not thousands of visitors to their website. This could not be further from the truth. In reality, their new website is like a tiny pebble at the bottom of the deepest depths of the ocean, among millions of other pebbles, and larger rocks.
The single most cost-effective web-marketing practice is to optimize your website for search engines.
So you might be saying to yourself, "What does optimize your website for search engines mean, exactly?" Well, when a person types a search term into Google or Yahoo for example, the search engine delivers a list of websites, ranked by relevance to the word that was entered. Your goal as a web-marketer is to have your website rank as high as possible when potential customers are searching for products or services that your website delivers. The higher placed your website is among the search result rankings, the easier it will be for customers to locate your products and services.
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Allow e80, our Enterprise Ecommerce System to do the selling for you!
Why should your ecommerce store be any less sophisticated than Amazon.com, in the eyes of your customers? The answer is, IT SHOULDN'T!
Welcome to protocol 80's e80 2.0, Enterprise Ecommerce System. Whether you are a small business selling a niche product or a large enterprise with a complete catalog of products, e80 2.0 can power your online sales.
With a completely CSS-based design and layout, customizing e80 to represent your brand is a snap! The following list outlines just some of the features included with e80 2.0!
- Modular Design
- Shopping Cart
- Catalog
- Promotions
- Coupons
- Product Bundles
- Product Reviews
- Full Order Processing
- Customer Relations
- Shipping Management
- Tax Management
- User and Roles Management
- Reports
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Using Adobe Photoshop: Digital Image Editing for the masses
For
University of Pittsburgh at Bradford's Alumni and Family Weekend, members of protocol 80 presented a class on using Adobe Photoshop. If you would like to download the presentation, please select it below:
Using Adobe Photoshop to edit pictures - Microsoft PowerPoint format (.PPT)Using Adobe Photoshop to edit pictures - Adobe PDF format (.PDF)Associated files for Using Adobe Photoshop to edit pictures - (.ZIP)Note: this is a large (78 MB) file that will take some time to download.