---
title: [INFOGRAPHIC] 10 Lead Generation Strategies to Meet Your Modern Buyer
description: The internet provides endless opportunities to implement effective lead generation strategies. Modern businesses should be using these 10 and more.
---

[Inbound Marketing Blog by protocol 80 ](https://www.protocol80.com/blog)

# [[INFOGRAPHIC] 10 Lead Generation Strategies to Meet Your Modern Buyer](https://www.protocol80.com/blog/10-lead-generation-strategies-for-the-modern-business-infographic)

 Written by [protocol 80](https://www.protocol80.com/blog/author/protocol-80) | February 17, 2021 // 6:15 PM

Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards.

Why? Because they're a complete waste of your time and resources.

You need to leave behind everything you know about marketing and open yourself up to the wonderful world of** modern lead generation techniques** (which are all a part of [inbound marketing](https://www.protocol80.com/inbound-marketing/)). 

 

## B2B Lead Generation Strategies That Actually Work

Modern marketing tactics are effective because they don't harass and annoy customers. They allow your customers to find you and approach you *willingly, when they're ready to buy. *

Keep in mind that just because a visitor converted into a lead, that doesn't mean they're ready to buy. You need to use **lead scoring **to assess where they are in their buyer's journey and what kind of content will be most useful for them at that time. [76% of buyers prefer different content at each stage of their journey.](http://www.pardot.com/content-marketing/mapping-content-buyers-journey-worksheet/)

Additionally, lead generation is a long, slow process. Don't expect to see a flood of new leads right off the bat. It can take time for lead gen strategies to "catch." 

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[View full post](https://www.protocol80.com/blog/10-lead-generation-strategies-for-the-modern-business-infographic)

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