Inbound Marketing for Manufacturers Blog

    protocol 80

    Recent Posts by protocol 80:

    Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads


    If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into.

    Now that you've captured your lead's information, what's next? 

    Topics: Close Websites Lead Nurturing Convert Blogging Landing Pages Premium Content

    Steal These Best B2B Blog Examples for 2022 (Not Literally)

    If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

    Topics: Websites B2B Blogging Inbound Marketing B2B Marketing

    How to Increase Website Traffic Without PPC Using SEO, Social & More

    Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

    However, the PPC model may not be a good fit for every situation.

    Topics: SEO PPC Social Media Lead Nurturing Email Marketing B2B Content Marketing Blogging increasing website traffic Brand Awareness Search Engines Keyword Research Links

    What Does It Mean to Qualify a B2B Lead? (& How to Do It)

    You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. 

    How do you know which leads to nurture and how to nurture them in customers?

    Topics: Lead Nurturing Inbound Marketing Lead Generation Lead Scoring Inbound Sales B2B Leads Whale Watching

    Identifying Good Habits of Top Sales & Marketing Performers

    Are there any professions that have been changed by COVID-19 more than selling and marketing?

    We’ve picked up some new habits -- some are good and some are … well, not so good.

    Topics: B2B Inbound Marketing leads Inbound Sales Whale Watching

    Crafting Digital Marketing & Sales Strategies

    Crafting digital marketing and sales strategies is like building or renovating a house -- the house being your website.

    It’s not something you throw together in a day and hope it works. It takes time, thought, and input from a variety of stakeholders.

    How to Measure Inbound Marketing ROI

     

    “We’re spending good money on B2B inbound marketing. What’s the return on our investment?”

    Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

    Topics: B2B Inbound Marketing Reporting B2B Marketing Whale Watching

    How to Build a B2B Website Strategy That Works for You

    “Our company has a website.”

    If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.

    Topics: Websites Design Mobile B2B Inbound Marketing Inbound Sales Whale Watching

    Trade Show Success Tips for B2B Marketing & Sales

    In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.)

    But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.

    Topics: CRM Inbound Marketing Inbound Sales trade show strategy B2B Leads Whale Watching

    15 Common B2B Inbound Marketing Myths

     


    “Did you hear that the longer your content is, the better it performs in SEO?”

    “Rack up as many backlinks as possible, no matter where they come from.” 

    “You don’t need a CRM. Your business is too small.”

    “SEO is dead.”

    Have you heard these words before? You probably have if you’ve been around online marketing long enough.

    Topics: Social Media Strategy B2B Inbound Sales online marketing plan Whale Watching