Inbound Marketing for Manufacturers Blog

    protocol 80

    Recent Posts by protocol 80:

    Holly McCully Featured on Marketing Mondays Podcast with Ira Bowman

    At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do. 

    Topics: Brand Awareness youtube

    High-Quality Web Traffic Vs. 'Meh' Traffic: Using Inbound Marketing

    You plop down at your computer on a Monday morning for a quick look at your website’s traffic. 

    Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM! 

    Topics: B2B increasing website traffic leads Branding Domain Authority

    B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy

    The Rise of Account-Based Marketing & Extreme Personalization

    There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques.   It's been around for years but has only recently taken off (as many things are wont to do).

    Topics: Strategy B2B Content Marketing Marketing Automation Buyer's Journey Science

    5 SaaS Demo Best Practices to Win in a Flooded Market

    I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software.  Seeing so many demos out there on the market got me thinking about how successful these companies actually are. 

    Topics: Buyer Persona Strategy Lead Nurturing B2B Healthcare Technology Marketing SaaS business

    10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

    Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards.

    Why? Because they're a complete waste of your time and resources.

    You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing). 

    Topics: Strategy Lead Nurturing Convert Infographic B2B Inbound Marketing Lead Generation

    (WEBINAR) Video Content Marketing: Producing for the Buyer’s Journey

    The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.

    Topics: B2B Content Marketing video MMW2020

    12 Buyer Persona Statistics That Prove Their ROI

    Topics: Buyer Persona Strategy Attract Inbound Marketing

    5 Buyer Persona Tips to Improve Audience Targeting



    In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.

    Topics: Attract Content Marketing