Inbound Marketing for Manufacturers Blog

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    Recent Posts by protocol 80:

    Manufacturing Marketing World 2020: Coming to Your Screen Soon

    The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020.

    This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

    Topics: B2B Content Marketing Inbound Marketing Brand Awareness video B2B Marketing MMW2020

    What is Inbound Marketing & Why Does It Matter for B2B?

    You may have heard of inbound marketing, or maybe you haven’t. Either way, you are probably asking yourself, “What the heck is inbound marketing?” 

    Topics: B2B Inbound Marketing

    How to Build a Buyer Persona: Gathering Intelligence

    Say hello to your buyer persona. 

    You've probably seen them before. Maybe at a trade show, or an industry conference, or browsing through your shop. They're always vaguely familiar - you can't ever remember their face, but their story is always the same. 

    Now they're back. They're interested in buying again. And it's your job to get them on the hook and reel them in.

    Topics: Buyer Persona Strategy Inbound Marketing

    4 Steps to B2B Networking Using LinkedIn

    LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

    Topics: Social Media B2B B2B Marketing LinkedIn B2B Leads

    Trade Show Marketing and Performance Survey for Manufacturers

    Take Our Survey!

    Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?

    Topics: Manufacturing trade show strategy

    [VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

    Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference

    Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you. 

    Topics: Marketing Automation Inbound Marketing Inbound Marketing Services Smarketing leads INBOUND18

    How to Start a Business Blog: 6 First Baby Steps for Manufacturers

    If you have been wondering how to start a business blog for your manufacturing company, you are not alone. Even B2B companies new to digital marketing are now becoming aware of the benefits of establishing an online voice. You can reach exponentially more business prospects by discussing topics that help them make informed decisions. What’s not to love?

    Topics: Blogging Manufacturing

    4 Ways the Best Manufacturing Websites Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: SEO PPC Social Media Email Marketing Content Marketing Manufacturing increasing website traffic Lead Generation Brand Awareness

    5 Tips for Manufacturing Website Redesign Success

    Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.

    Topics: Websites Design Manufacturing

    Manufacturing Trade Show Ideas for Making the Perfect Follow-Up Email

    In a world that seems to be endlessly moving toward digital, manufacturers know that there's still a shred or two of value in old-fashioned face-to-face relationship building. In your world, a real handshake still means something.

    Topics: Email Marketing Manufacturing