Inbound Marketing for Manufacturers Blog

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    Recent Posts by protocol 80:

    Trade Show Marketing and Performance Survey for Manufacturers

    Take Our Survey!

    Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?

    Topics: Manufacturing trade show strategy

    [VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

    Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference

    Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you. 

    Topics: Marketing Automation Inbound Marketing Inbound Marketing Services Smarketing leads INBOUND18

    How to Start a Business Blog: 6 First Baby Steps for Manufacturers

    If you have been wondering how to start a business blog for your manufacturing company, you are not alone. Even B2B companies new to digital marketing are now becoming aware of the benefits of establishing an online voice. You can reach exponentially more business prospects by discussing topics that help them make informed decisions. What’s not to love?

    Topics: Blogging Manufacturing

    4 Ways the Best Manufacturing Websites Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: SEO PPC Social Media Email Marketing Content Marketing Manufacturing increasing website traffic Lead Generation Brand Awareness

    5 Tips for Manufacturing Website Redesign Success

    Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.

    Topics: Websites Design Manufacturing

    Manufacturing Trade Show Ideas for Making the Perfect Follow-Up Email

    In a world that seems to be endlessly moving toward digital, manufacturers know that there's still a shred or two of value in old-fashioned face-to-face relationship building. In your world, a real handshake still means something.

    Topics: Email Marketing Manufacturing

    How Often Should You Blog for Business?

    In the world of online branding there’s lots of advice to be had from veteran bloggers, marketing firms, and the like. But if there’s one question that’s tough to get a straight answer on, it’s “How often should you blog for business?

    Topics: Strategy Blogging

    B2B Brand Awareness Strategy -- The Impact of Modern SEO

    The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your brand’s reach, image, and authority can also be improved by SEO efforts when done right. Understanding modern SEO is as impactful as ever on your B2B brand awareness.

    Topics: SEO B2B Brand Awareness

    How to Manage a Blog: 8 Starter Tips for Manufacturers (or Any Biz)

    Starting a blog? One of the easiest things in the world. It’s so easy, it’s become a standard punchline in jokes made at the expense of the unemployed. Knowing how to manage a blog successfully? No small endeavor. It requires work, patience, cunning, and juggling responsibilities.

    Topics: Blogging Manufacturing

    #Hashtag: Trade Show Ideas to Double Your Social Media Following

    By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who frequent trade shows, you’re still waiting for the evidence. Well, don’t give up just yet. And, don’t assume what you’ve been doing up until now hasn’t been working -- you just need a few more trade show ideas that connect with modern buyers.

    Topics: Social Media Brand Awareness