INBOUND MARKETING BLOG

ABM vs. Inbound: how & when to apply each

• By protocol 80

When it comes to curating the perfect content strategy, both inbound marketing and account-based marketing solutions (ABM) have something to say. Inbound marketing places content as central to your strategy, attracting business throughrelevant, valuable, and specific content. ABM solutions focus on delivering a single, hyper-specific campaign to clients. While on first scan, these may sound similar, they are two differing concepts.

The Inbound Marketing Process in 4 stages

• By protocol 80

The Best HubSpot Integrations for B2B Businesses

• By protocol 80

HubSpot has evolved far beyond a CRM. Today, it's the central hub for marketing, sales, customer service, and operations teams looking to create a seamless customer experience.

Good B2B Marketing Campaigns That Drive Results

• By protocol 80

How can a smaller or mid-market B2B company compete when larger competitors seem to dominate every channel?

A Guide for Planning a Trade Show: Before, During, and After

• By protocol 80

We have plenty of time!” That’s one of the most common mistakes companies make when planning for a trade show. A good rule of thumb is to develop a trade show timeline as soon as you commit.

Content Marketing Services: What to Expect Realistically

• By Donny Kemick

When people hear the phrase “content marketing services,” they often think about blog writing.

Inbound Marketing Services: 12 Questions to ask a potential Provider

• By protocol 80

There are several factors to consider when searching for the perfect inbound marketing services partner. The keyword here is partner. A provider that is going to support you, while also driving targeted results. Don't know where to start your research? Different agencies have expertise in different industries, such as technology, healthcare, e-commerce, and more. The three types of outsourcing to consider when looking for an inbound marketing partner are a full-service agency, shared production, or simply, training. When searching for inbound marketing services, you should have one main question on your mind:

What Is B2B Inbound Marketing & Why Does It Matter?

• By protocol 80

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. To understand B2B inbound marketing, we first have to understand inbound marketing. In simple terms, inbound connects customers through valuable and tailored content. There are also two types of inbound marketing: B2B and B2C. B2B (business-to-business) focuses on the professional buyer, whereas B2C (business-to-consumer) focuses on the individual. In marketing, the main difference is how we communicate with each audience. Now that we’ve established our definitions, you’re probably still wondering, “What is B2B inbound marketing!?”

GEO Content Refresh: Repurposing for AI and Future Search

• By protocol 80

Inbound marketing is the bee's knees! But let's be honest: the definition of "inbound" has changed dramatically since we first wrote about it in 2015. Back then, it was all about getting humans to click a blue link. Today, it’s about convincing an Artificial Intelligence model that you are the ultimate authority on a subject.

How to Structure GEO‑Friendly Content: From Bullet Points to Tables

• By protocol 80

Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to evolve across platforms like ChatGPT, Perplexity, and Google SGE (Search Generative Experience (SGE), now widely known as AI Overviews).