Inbound Marketing for Manufacturers Blog

    protocol 80

    Recent Posts by protocol 80:

    11 PPC Advertising Questions to Ask Your Google Ads Agency

    Showing up in Google search results is all about budget, buyer knowledge, and a sprinkle of unicorn magic.

    Most businesspeople don't have in-depth knowledge of Google Ads. Not only do they have no idea how Google Ads works; they also have no idea how a Google Ads agency works, or what to expect from their current or potential PPC advertising agency

    Topics: PPC Google Ads

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our brand-new clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    In-person trade shows are slowly, but surely returning! With all the uncertainty 2020 presented, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign, IF you approach them correctly.  

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    Is Your Website Not Ranking on Google? Follow These 6 Steps

    You can have the best content in the world, but it won’t mean anything if people can’t find it! Ranking well on Google search results pages is the best way to ensure visibility for your website. Sometimes it's necessary to go back to the basics of SEO (search engine optimization), because ultimately the groundwork needs to be laid for success to follow.

    Topics: SEO Google

    B2B Social Media Advertising Tips for Beginners

    For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people.

    Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed. 

    Topics: Social Media B2B Content Marketing Inbound Marketing Inbound Marketing Services Inbound Sales Advertising B2B Marketing

    How to Sell Inbound Marketing to Your CEO

    This is a 300-level blog post. If you need a rundown of Inbound Marketing 101, click here for a quick overview.

    "Digital marketing ... is it worth it?"

    CEOs can be like old grizzly bears fresh out of hibernation: big, scary, out of touch, and difficult to convince not to eat you.

    But now you’re convincing them of something new and exciting. You want them to adopt inbound marketing as the company’s primary B2B marketing strategy.
    Topics: Inbound Marketing

    Holly McCully Featured on Marketing Mondays Podcast with Ira Bowman

    At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do. 

    Topics: Brand Awareness youtube

    High-Quality Web Traffic Vs. 'Meh' Traffic: Using Inbound Marketing

    You plop down at your computer on a Monday morning for a quick look at your website’s traffic. 

    Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM! 

    Topics: B2B increasing website traffic leads Branding Domain Authority

    B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy