Attract High-Quality Visitors, Convert Visitors to Leads, Close Leads into Customers, and Delight Customers into Raving Fans.
Inbound Marketing puts your business in front of buyers when they're looking.
Inbound doesn't interrupt. It doesn't annoy. It speaks to the right people at the right time. It's cost-effective and efficient.
A good Inbound Marketing strategy will:
- Identify and target your Buyer Personas
- Detail their Buyer's Journey and purchasing process
- Combine online marketing tactics to produce higher ROI
- Convert visitors from window shoppers to leads to customers
- Constantly analyze metrics, report results, and optimize everything
Buyer Behavior Has Changed
Buyers are highly educated about your product long before they talk to your salesperson.
According to a Search Engine Land survey, 85% of consumers will read up to 10 online reviews before they feel like they can trust a business.
80% do online research before making a big purchasing decision (94% when the sale is B2B).
Buyers hold the power now - not companies or salespeople.
When they finally walk into a store, they know more about the product than the sales associates do.
It doesn’t matter if you’re targeting a consumer shopping for a new camera, a facilities manager shopping for machine components, or high school student shopping for college.
A good Inbound Marketing strategy will meet your buyer at every stage of their journey to say, “Hey, we exist, we’re awesome, and we have exactly what you need!”