Attract High-Quality Visitors, Convert Visitors to Leads, Close Leads into Customers, and Delight Customers into Raving Fans.
For pricing, go to Inbound Marketing Plans & Pricing.
Inbound Marketing puts your business in front of buyers when they're looking.
Inbound doesn't interrupt. It doesn't annoy. It speaks to the right people at the right time. It's cost-effective and efficient.
A good Inbound Marketing strategy will:
- Identify and target your Buyer Personas
- Detail their Buyer's Journey and purchasing process
- Combine online marketing tactics to produce higher ROI
- Convert visitors from window shoppers to leads to customers
- Constantly analyze metrics, report results, and optimize everything
Buyer Behavior Has Changed
Buyers are highly educated about your product long before they talk to your salesperson.
According to a Search Engine Land survey, 85% of consumers will read up to 10 online reviews before they feel like they can trust a business.
80% do online research before making a big purchasing decision (94% when the sale is B2B).
Buyers hold the power now - not companies or salespeople.
When they finally walk into a store, they know more about the product than the sales associates do.
It doesn’t matter if you’re targeting a consumer shopping for a new camera, a facilities manager shopping for machine components, or high school student shopping for college.
A good Inbound Marketing strategy will meet your buyer at every stage of their journey to say, “Hey, we exist, we’re awesome, and we have exactly what you need!”