Maybe you’ve tried before but struggled to come up with ideas, or maybe organizing those ideas into a consistent strategy felt impossible.
Whatever the challenge, you’re far from alone.
Many B2B companies wrestle with producing marketing content that informs their audience and keeps them coming back for more.
Below, you’ll see a few companies that show what real commitment to a B2B marketing blog should look like.
When you're blogging for a business, that's called content marketing. The best B2B content marketing examples, though, don't read like a puff piece or a personal diary. They're customer-focused gold mines of value.
When you’re looking for the best B2B digital marketing examples, there are several characteristics you should see:
Above all else, the blog should be relevant to the company’s ideal buyer type and empower them with useful information.
Without further ado, here are four of the best blog examples for B2B companies.
New Relic has been helping business owners track their website performances since 2008. The company delivers a high-tech software-as-a-service (SaaS) model, with a stunning website to match. Honestly, we could have made this whole article about New Relic's website.
Its blog page is updated daily and loaded with informational posts, troubleshooting information, and fun stories that still lend valuable information to the reader.
One thing you may notice that New Relic does exceptionally well is promote its blog posts on-site. Each headline on the main blog page grabs your attention and provides a clear explanation of what the post is about (rather than being clickbait). Each accompanying preview image looks freakin' cool instead of being a trite, lame stock photo.
The breakdown of blog posts by category allows visitors to easily choose between products, culture, software engineering, and other topics. Also, did you notice how prominent the blog is in the site navigation bar?
As for the actual content, it’s very clear that New Relic's writers are well-versed in their field. They use simple language that’s easy to understand and doesn’t waste your time. No one wants to expend mental energy reading complex sentences riddled with jargon only industry insiders would know.
If you're seeing a role model for B2B blog best practices, take a look at New Relic.
And this is what makes the Fathom blog one of the best -- it’s not difficult to understand or navigate at all.
Every Fathom article seems to include a different nugget of flair to break up the visual monotony. frequently uses lists to neatly convey content targeted at its audience's pain points. This user experience is not only faster; it also gives your eyes a break as you scan the page.
Fathom also discusses a wide variety of topics encompassing any and all questions surrounding the industry. The various content formats excel at tying in other elements of Fathom's marketing strategy:
Fathom’s blog page is a good reference if you’re looking for little tricks to keep your reader engaged and interested.
General Electric (GE) is one of the largest companies on the globe. If a great product uses electricity, it’s likely been in cahoots with GE at some point.
Due to the vast number of markets that GE serves, you’d think that it’d be difficult to brand themselves. Nope!
GE blogs are extremely thorough about organizing info for ease of navigation. Just look above at that search feature on the main blog page! (We're even jealous.) The blog library even keeps chat and accessibility buttons nearby just in case.
The articles themselves often focus on innovation, filtered through the lens of GE's outstanding thought leadership. Other posts show how GE products are inspiring positive impacts across the world.
GE blogs also feature a lot of external voices and outside opinions, so it’s not all “me”-focused content. The company is also remarkable about avoiding passive voice (a p80 pet peeve).
GE Insights’ greatest strength comes from the variety of topics. Thanks to its large presence across the globe, GE is able to cover several different topics, from manufacturing and design, all the way to the global economy and GE's own public policy.
Amphenol provides us with a great reference for how to keep blogging for B2B simple, even when the subject's complicated. Also referred to as the KISS principle (keep it simple, stupid), Amphenol creatively uses clever analogies so readers don’t have to keep a science textbook on standby.
The frequent use of subheaders and numbered lists, buffered by the right amount of white space, makes it easy for readers to scan for the information they’re seeking. This practice also prevents the reader from becoming exhausted or overwhelmed.
Each piece comes to a satisfying conclusion, pointing the reader to a high-value downloadable to keep them engaged longer. The blog also often places calls-to-action at mid-page for those of us with short attention spans.
Topic-wise, Amphenol continues to mix it up, publishing everything from:
If you’re looking for examples of website content writing about complex topics, look no further than Amphenol's B2B marketing blog.
DesignRush nails the balance between looking good and delivering value. The site’s blog feels more like a digital magazine than a typical company blog — bold colors, clean layouts, and headlines that make you want to click without feeling tricked into it.
Its posts cover everything from AI tools to branding strategy to international market trends, all organized under clear, clickable categories. Each headline is paired with a strong image, and every article includes a byline and read time, which adds a nice touch of credibility.
DesignRush also does a great job keeping the content scannable. Short paragraphs, white space, and a mix of graphics and text make reading feel easy — not like homework. It’s proof that even a B2B blog can have personality without sacrificing professionalism.
If you want to see how design and strategy come together to make readers want to browse, spend a few minutes on the DesignRush blog. It’s got serious “scroll for more” energy.
Besides helpful and customer-first writing, are many nuts-and-bolts elements that make up the best B2B blogs. If you're trying to figure out how to get better at content creation, these website must-haves are a great start:
FAQ: Building a Successful B2B BlogIf you’re starting or improving your B2B blog, these quick answers address some of the most common questions about posting frequency, resources, and results. Q: How often should a B2B company post new blogs?A: Most B2B companies see results by publishing once or twice a month. That schedule keeps the website active, builds SEO traction, and gives readers a reason to return without overloading your team. If you have the resources, weekly posts can boost visibility faster — but consistency matters more than speed. The key is to publish on a reliable schedule and prioritize quality over quantity every time. Q: How can small B2B teams build a blog like bigger companies?A: You don’t need a large staff to run an effective B2B blog. Start small by answering customer questions, sharing quick tips, and turning existing materials — like presentations or FAQs — into posts. That alone can build authority and momentum. Think of it as a long-term habit instead of a sprint. Even with limited time, steady, helpful writing will show prospects that your business knows its stuff. Q: How can you tell if your B2B blog is working?A: Check metrics that show engagement — things like how long readers stay on the page, how many click your calls-to-action, or how many fill out a form. You’ll start to see patterns: certain topics attract leads, while others drive more awareness. When your blog brings in qualified visitors who interact with your brand, that’s proof your strategy is working. |
A B2B company must maintain a frequently updated and relevant blog to attract more traffic and leads. Your blog can turn visitors into potential new customers to fill your funnels.
Don’t forget that these blogs take a lot of planning and strategizing, and B2B companies with successful blogs put a lot of time and effort into their marketing plan. (Or hire an agency to do it for them.)
Download our free guide to learn how to turn your “boring” topics into a B2B blog your audience wants to read:
(Editor's note: This blog was originally published in August 2020 and was recently updated with new examples.)