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May 15

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2023

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally avoided using HubSpot until management forced the issue in 2023. The client's CEO explained:

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May 15

What Is HubSpot Service Hub? Features, Tiers, & Pricing for 2023

It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

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May 04

HubSpot Features for all 5 Hubs (+ Cost per Tier)

  Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

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January 30

[TEMPLATES] 3 Account-Based Marketing Email Examples for B2B

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain)  Account-based marketing can address both.

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January 06

B2B Digital Marketing Plan Templates for 2023: KPIs & Goal Setting

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

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July 19

5 Video Marketing Strategy Examples for Manufacturing Company Websites

Research shows that today’s internet users prefer videos over text and pictures. (

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March 16

How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.

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February 23

How to Use HubSpot Payments Integration for Touchless B2B Sales

Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.

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February 03

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?

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