Inbound Marketing for Manufacturers Blog

    Adam Vosler

    Adam Vosler

    Recent Posts by Adam Vosler:

    How to Use #Hashtags for B2B Social Media Advertising

    I hate hashtags. The way people on my Facebook feed use them to try to sound cool, the way out-of-touch, old men force them into their television advertising ... it just bothers me. But even I’ll admit hashtags are absolutely critical to social media advertising .
    Topics: Facebook Social Media Twitter

    Intro to HubSpot’s Digital Marketing Reporting Tools

    Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?

    Topics: CRM Analytics leads HubSpot

    B2B Brand Awareness or Lead Generation: Which Should You Invest In?

    Your B2B organization is primarily focused on finding customers and generating green. Understandable. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

    Topics: Lead Generation Brand Awareness

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Delight increasing website traffic

    How an Industrial Lead is Generated Online: The Birds & the Bees

    Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable.

    Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

    Topics: SEO Social Media Email Marketing Manufacturing Lead Generation Lead Flows online marketing plan

    Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

    What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

    Topics: Social Media Brand Awareness Advertising

    Social Media Cheat Sheet for Smaller Manufacturers

    In a B2B climate, where most manufacturers exist, social media may not sound like a priority. Or, if social media is a "priority," it’s one that often gets pushed aside due to tight turnaround times and small staffs. That’s why we created this social media cheat sheet for the little guys and the underdogs -- like you.

    Topics: Social Media Manufacturing

    8 Social Media Metrics for B2B Brand Awareness You Should Care About

    You can’t just blindly do social media marketing because some guy at a business seminar told you to. Whether you’re running a Facebook business page, looking for leads on LinkedIn, or (hopefully) using multiple social platforms to spread brand awareness, you need to track what’s working -- and what’s not.

    Topics: Social Media B2B Brand Awareness

    Creating a Facebook Business Page: NOT the Same as a Profile or Group

    Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business page is NOT the same thing as making a profile or starting a group.

    Topics: Facebook Social Media tutorial

    8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

    Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet there are holdouts in manufacturing who either ignore social media altogether or don’t do it effectively. Using social platforms -- correctly -- is more important than ever to your B2B social media strategy.

    Topics: Social Media B2B Manufacturing Statistics