Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)
In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions
Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.
If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.