Inbound Marketing for Manufacturers Blog

    Adam Vosler

    Adam Vosler

    Recent Posts by Adam Vosler:

    How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

    Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.

    Topics: Close Email Marketing B2B Inbound Sales trade show strategy Sales Automation

    How to Use HubSpot Payments Integration for Touchless B2B Sales

    Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.

    Topics: B2B Ecommerce Inbound Sales HubSpot Sales Automation HubSpot Sales

    What Is HubSpot Service Hub? How Can It Help B2B Marketing/Sales?

    It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

    Topics: Close B2B Manufacturing Ecommerce Inbound Sales HubSpot Healthcare Technology Marketing User Experience Sales Automation

    [DATA] Why You Must Invest in Digital Marketing -- & Stick to It

    You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.

    Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).

    Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)

    So, why invest in digital marketing?

    Topics: SEO Google Websites Strategy Lead Nurturing Attract Content Marketing Blogging Analytics Buyer's Journey Inbound Marketing Lead Generation Statistics leads Domain Authority Search Engines digital marketing Goal Setting

    [TEMPLATES] B2B Content Mapping Example for Digital Strategy

    What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

    Topics: SEO PPC Social Media Websites Strategy Lead Nurturing Email Marketing B2B Blogging Inbound Marketing increasing website traffic Lead Generation leads video Account-Based Marketing (ABM) Goal Setting

    B2B Digital Marketing Plan Templates for 2022: KPIs & Goal Setting

    In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

    Topics: SEO PPC Social Media Email Marketing B2B Blogging Analytics increasing website traffic Lead Generation Smarketing Inbound Sales Keyword Research Goal Setting

    Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

    How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

    Topics: SEO Google PPC Social Media Strategy Attract increasing website traffic Brand Awareness Domain Authority Search Engines Keyword Research Links

    B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

    Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle. 

    Topics: SEO Strategy B2B Content Marketing Blogging increasing website traffic Tips Keyword Research copywriting User Experience

    [TEMPLATES] 3 Account-Based Marketing Email Examples for B2B

    Those pondering how to improve their leaky sales pipeline usually audit one of the following:

    • The fit of the leads reaching the pipeline
    • The process that turns those leads to sales (or causes them to circle the drain) 

    Account-based marketing can address both.

    Topics: Lead Nurturing Email Marketing B2B Marketing Automation Manufacturing leads Inbound Sales trade show strategy B2B Marketing Account-Based Marketing (ABM) Workflows Sales Automation

    [EXAMPLES] Inbound Marketing Case Studies That Prove ROI

    “Does inbound marketing work?”

    Topics: SEO Social Media Websites Small Business Strategy Lead Nurturing Design Email Marketing Content Marketing Blogging Analytics Manufacturing Inbound Marketing increasing website traffic Lead Generation Inbound Marketing Services Statistics leads HubSpot Branding video pillar pages B2B Marketing LinkedIn Keyword Research Links