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The Power of Content Mapping in Social Media and Blogging Strategy

From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging. 

Why is a Content Map Important?

Amid the hustle and bustle of everyday tasks, leaving content creation for social media up to chance is not an option. Planning ahead and having a content map in place is crucial. Organizing your thoughts and posts saves time and effort.

By creating a content map at the beginning of each month or even weeks in advance, you can ensure that your content is well-planned and varied. This allows you to avoid posting the same content repeatedly while keeping your audience engaged. A content map is a valuable resource for future reference to keep your content fresh. 

Embracing Excel for Content Mapping

Our top pick for creating effective content maps? Excel or Google Sheets. Their adaptability, variety of features, and user-friendly interfaces facilitate organized content-planning operations. 

The Anatomy of a Successful Content Map

While every content map might look different based on individual preferences, there are essential elements that need to be included to bring structure and clarity: 

  1. Content: What is the core message of your post? Pin down the specifics.
  2. Tagging: Include a list of individuals or accounts you plan to tag and maintain.
  3. Hashtag: Keep a foundation of trending and staple hashtags for quick access
  4. Multimedia: Determine whether your post will include images, videos, or blog links - this helps you plan the type of content you need to create in advance.
  5. Graphics: If necessary, specify what kind of graphic you will need to create.

From a writer’s perspective, it helps to have a dedicated space in the Google Sheet for blog headlines and corresponding links. This approach helps to reference and revisit specific blogs seamlessly.


Cross-posting and Scheduling with Content Maps

One advantage of content maps is their adaptability for cross-posting and scheduling across platforms. When you need to share a blog or social media post on multiple platforms such as Facebook, Instagram, and LinkedIn, having a content map allows you to reuse existing content without reinventing the wheel. Minor tweaks like changing a few words or altering hashtags can help make each post unique.

Having your content map in Excel or Google Sheets format further opens up possibilities for seamless integration with other tools. HubSpot users, for instance, can leverage the import function to effortlessly import content from a CSV file into the HubSpot scheduler. This saves considerable time and effort.


Prepare and Personalize Your Planning

The charm of content maps is their customizability, as they can be molded to mirror your unique needs and workflow. A systematic, prepared content map ensures you’ll maintain a consistent dialogue with your intended audience. 

For those spur-of-the-moment posts that occasionally appear, they’ll only complement your planned content with this approach!


Map Your Social Media Success

A well-structured content map is a game-changer for social media and blogging. It helps you plan ahead, keeps your content diverse, and reduces the time spent on content creation. Whether you use Excel, Google Sheets, or other preferred tools, having a content map is a must for any serious content creator.

Don't leave your social media and blogging content to chance! Take control, plan ahead, and leverage the power of content maps to streamline your process and deliver engaging content consistently.


Supercharge your inbound skills with our team's tips & insights!