Inbound Marketing Blog by protocol 80

HubSpot Commerce Hub: Intro Guide for B2B Sales

Written by John Beckwith | September 25, 2025 // 2:02 PM

Quoting a client shouldn’t feel like juggling sticky notes, PDFs, and three different payment systems. Yet for many B2B companies, that’s daily life. Deals stall, payments get lost in the shuffle, and sales teams spend more time patching processes than closing business.

That’s where HubSpot Commerce Hub steps in. Instead of piecing together tools, it gives sales teams one place to send polished quotes, track approvals, and collect payments

Want to send a simple payment link? Done. Need a detailed subscription agreement? It’s built for that too. Commerce Hub cuts the noise so you can focus on moving deals forward, not fighting your software.

Intro to HubSpot Commerce Hub: Simplifying Quote to Cash

At its core, HubSpot is a CRM platform built to connect marketing, sales, and service under one roof. Many companies first encounter it through Sales Hub or Marketing Hub, but the platform has grown well beyond prospecting and lead nurturing.

Sales Hub helps you find prospects and move them through the pipeline. Commerce Hub takes over when it’s time to create the quote, set the terms, and collect payment.

It’s the “quote-to-cash” stage inside HubSpot meaning quoting, invoicing, and payments all managed in one place. That means less tool-juggling and a smoother path to closed revenue.

 

Quick Definition: HubSpot Commerce Hub is the all-in-one spot for creating quotes, sending invoices, and collecting payments inside HubSpot CRM.

 

What Is HubSpot Commerce Hub?

For years, HubSpot Sales Hub included a basic quoting tool. It worked, but it wasn’t built to handle complex B2B deals or scale with eCommerce growth. With the launch of HubSpot Commerce Hub, quoting is no longer an afterthought — it’s been rebuilt as a true CPQ (Configure–Price–Quote) system. This overhaul gives sales teams a flexible, scalable way to build complex quotes without relying on clunky PDFs or manual workarounds.

Important: Companies using Sales Hub before September 3, 2025, can continue working with the older quoting tool. Any HubSpot customer onboarded after that date must use Commerce Hub for quoting.


What’s New in CPQ

  • Flexible approvals: Route deals based on discount levels or terms.
  • Scalable product catalogs: Support for millions of SKUs.
  • AI support: Draft quotes faster and let the Closing Agent help answer buyer questions.
  • Expanded payment integration: Quotes tie directly into HubSpot Payments or connected systems like Stripe.

What Can You Do With HubSpot Commerce Hub?

At the tail end of a deal, things can get messy. HubSpot Commerce Hub brings quotes, invoices, and payments into one spot, making life easier for both sales teams and their customers.

Quoting & Agreements

Quoting has been reworked into something more flexible. The drag-and-drop editor makes it simple to build polished documents, and approvals can be routed to the right people without clogging up the process. Built-in e-signatures keep everything moving.

  • Structured quotes with billing terms, products, and service details
  • Drag-and-drop editor for easier formatting
  • Approvals that can scale with the complexity of the deal
  • E-signatures included

AI Tools

The newer AI features help lighten the workload. Quotes can be drafted automatically, saving reps from repetitive data entry. And with the Breeze Closing Agent, a buyer asking “Can we adjust payment terms to net-60?” can get an instant response based on your approval workflows — so the deal keeps moving even if your rep is offline.

  • AI-assisted quote generation
  • Breeze Closing Agent for real-time buyer conversations
  • Smart product recommendations

Payments & Invoicing

Commerce Hub takes the hassle out of collecting money. Instead of bouncing between separate systems, sales teams can send invoices or links directly through HubSpot.

  • Credit cards, ACH, Google Pay, and purchase orders
  • Payment links and paid meeting forms
  • Subscriptions with milestone billing
  • Automated reminders for overdue invoices

Analytics & Integrations

Visibility is built into Commerce Hub. Quote activity tracking shows who viewed a document and when, while reporting tools cover invoices and payments. On the back-end, integrations with QuickBooks, Xero, and other accounting software keep finance teams in sync.

  • Quote activity insights (views, expirations, engagement)
  • Reports for billing and payments
  • Integrations with major accounting platforms

How Much Does HubSpot Commerce Hub Cost?

Commerce Hub itself doesn’t come with a monthly fee. Instead, its features unlock through other HubSpot subscriptions (like Sales Hub) and through per-transaction payment processing. In other words, you’re not paying for “Commerce Hub” as a separate line item — you’re paying when you use it.

Feature

Free

Professional

Enterprise

Quoting

Basic quotes

Advanced CPQ with drag-and-drop editor

Advanced CPQ with full customization

Approvals

None

Standard approvals

Advanced workflow approvals

E-Signatures

Limited

25 per month

50 per month

Product Limits

Up to 100

Up to 15M

Up to 15M

Integrations

Basic CRM integration

Accounting tools (QuickBooks, Xero)

Deeper enterprise integrations

 

Payment processing options:

  • HubSpot Payments: 2.9% per card transaction + 0.5% platform fee (capped at $10 for ACH). Supports credit cards, ACH, Google Pay, and Apple Pay. USD only.

  • Stripe Payment Processing: Stripe’s standard fees (typically 2.9% for cards, capped ACH fees) + 0.75% platform fee (uncapped). Supports 20+ currencies and global payment methods (SEPA, BACs, PADs).

In practice, HubSpot Payments is often cheaper, especially for ACH, but Stripe is required if you’re outside the U.S. or need advanced subscription migrations.

How Do You Know If HubSpot Commerce Hub Is Right for You?

Big enterprise or small sales teams, the headaches can look the same. Too many steps, too much time lost. If quoting or billing drags on longer than the sales call itself, Commerce Hub can help cut through the clutter.

Here are some telltale signs:

  Quotes live in Word docs or spreadsheets that all look different, and nobody’s sure which version is final
  Approvals slow down because signatures are spread across email chains
 Recurring revenue is growing, but subscriptions live in a separate tool that never syncs with the CRM
 Customers ask how to pay, and your team digs for links instead of sending them instantly
  Reps burn time fixing quotes, invoices, or payments instead of selling

Scenarios Where Commerce Hub Isn’t Ideal (Yet)

Commerce Hub is constantly evolving. If your business depends heavily on global tax automation or complex payment schedules, you may need workarounds until those features are released.

It can also be tricky if payments already run through a larger ERP or industry-specific system. In those cases, Commerce Hub may overlap instead of streamline.

What Does Implementing Commerce Hub Look Like? 

Rolling out a quoting and payments system sounds like a headache, but Commerce Hub is built to slide into the workflow most teams already have. If you’re already working in HubSpot CRM, turning it on feels less like learning a new tool and more like unlocking a set of shortcuts you wish you had earlier.

Here’s what it usually looks like in action:

  1. Start with the deal – Sales reps work the opportunity in Sales Hub as they always have. Nothing new here.
  2. Build the quote – Instead of firing up Word or pulling an old PDF, reps use the drag-and-drop editor inside Commerce Hub.
  3. Set the terms – Add billing frequency, subscription details, or contract length right in the quote.
  4. Add payment options – Credit card, ACH, Google Pay, or PO. No need to send a separate invoice later.
  5. Route for approval – If the deal needs sign-off, the built-in workflows handle it.
  6. Send and close – The buyer gets one link to review, sign, and pay.

That’s the mechanical part. The adoption piece is more about people:

  • Reps pick it up quickly once they realize they can stop juggling documents.
  • Finance likes that invoices and payments actually tie back to the CRM.
  • Leaders finally see clear reporting on what’s quoted, signed, and paid.

Of course, no rollout is perfect. Legacy payment tools may stick around longer than you’d like, and building new approval workflows can take some planning. But most teams say the first live quote is the tipping point — once it goes through without a hitch, the new process sticks.

Getting started doesn’t take forever. HubSpot says onboarding can be measured in days, not months, and that’s often true for teams already using other Hubs. In practice, some companies are live within a week, while others may take a few weeks to clean up data, map workflows, and test payments.

Where Is HubSpot Commerce Hub Headed?

HubSpot rarely lets a product sit still, and Commerce Hub is no exception. The quoting overhaul, AI support, and payment tools are only the beginning. Expect regular updates as HubSpot sharpens its CPQ features, adds more integrations, and fine-tunes how payments connect with the rest of the CRM.

For businesses adopting now, that means two things: the tool you start with will keep improving, and staying current on HubSpot’s updates is part of the deal. Six months from now, Commerce Hub could look noticeably different with even smoother quoting and collecting functionality

How HubSpot Commerce Hub Helps You Sell Smarter

Commerce Hub pulls together the messy end of the sales cycle – quotes, signatures, payments – and gives teams one place to handle it. For companies already on HubSpot CRM, it feels less like a new system and more like a natural extension of the tools they use every day.

If your sales team spends too much time patching together documents and chasing payments, Commerce Hub is worth a closer look.

Ready to Streamline Your Sales Process?

Curious how HubSpot Commerce Hub could fit your business? Let’s talk it through.