How to Use HubSpot Payments Integration for Touchless B2B Sales

Today, even B2B buyers expect e-commerce functionality from their vendors. You’re likely no exception.

Historically, many B2Bs avoided e-commerce altogether or cobbled together solutions with WordPress plugins like WooCommerce. Others leaned on HubSpot’s limited payment features to get by.

That changed in late 2021 when HubSpot launched HubSpot Payments. Now known as part of HubSpot’s Commerce Hub, HubSpot payments interaction has evolved into a powerful resource for B2B e-commerce transactions.

With Commerce Hub, you can process payments right from a Deal record or a simple payment link – no developers, no extra tools. It’s one of the many HubSpot sales tools designed to make buying easier for your customers and selling smoother for your team.

Let’s walk through how to use the integration and why it’s become a go-to solution for HubSpot-powered e-commerce.

Benefits of B2B E-Commerce With HubSpot Payments Integration

HubSpot Payments is available to U.S. businesses using any paid Sales Hub plan. What makes it especially compelling is its tight integration with your CRM:

• Build secure, shareable payment links
• Embed payment options directly in quotes
• Support one-time and recurring subscription payments
• Automate follow-ups and invoicing via Workflows

Once you create a link, you can define payment terms, supported methods, redirect URLs post-checkout, and more, making the entire transaction feel seamless and professional.

What Are the Processing Fees?

As of the latest update in 2025, here are the processing fees inside Commerce Hub:

Built in HubSpot Payments: 

• ACH transactions: 0.5% per transaction, capped at $10
• Card transactions (debit/credit): 2.9%

Note: HubSpot previously waived ACH fees for the first $50,000, but this perk is no longer guaranteed. Check your portal for real-time updates.

Stripe Integration (Optional):

HubSpot now also offers Stripe as a processing option.

If you use Stripe via Commerce Hub:

• You’ll pay Stripe’s standard processing fees (e.g., 2.9% + $0.30 per card transaction in most cases)
• Payment links and data still sync to your HubSpot CRM
• This gives you more flexibility if you already have Stripe accounts or volume discounts in place
  
  

Creating a Payment Link for B2B Services

Let’s walk through how to use the Commerce Hub interface, one of the most effective B2B tools in e-commerce, to create a payment link.

Step 1: Open Commerce Hub

Once you’re logged into HubSpot, head to the main navigation menu and select Commerce, then Payment Links. From there, click the “Create payment link” button.

You’ll be prompted to start from scratch or choose a template. If you’ve never made a payment link before, start fresh. Templates are handy once you’ve got a few under your belt.

Step 2: Add the Line Item

Now, it’s time to develop your product or service. You’ll enter a name for internal reference, something like “Monthly Retainer Consulting Services.” Next, set the unit price and quantity (for example, $2,000 for 1 unit).

You’ll also have the option to make this a recurring subscription. Choose the frequency (monthly, quarterly, etc.), and whether the payments should continue indefinitely or stop after a certain number of cycles.

Click Save once everything looks good.

Step 3: Set Your Payment Preferences

With your product added, move on to payment settings.

Here, if you've connected it, you’ll choose which payment types you’ll accept:

• ACH (bank transfers)
• Credit/debit cards
• Stripe

Stripe gives you flexibility if you already have a processor set up or want to take advantage of its volume discounts.

You can also enable discount codes and decide what your customer sees after payment in the Checkout section. 

You can keep it simple with a standard confirmation page or send them to a custom “Thank You” page with the next steps.

Step 4: Review and Create the Link

Let’s walk through how to use the Commerce Hub interface, one of the most effective B2B tools in e-commerce, to create a payment link and enhance the overall B2B customer experience.

If everything looks correct, click the “Create” button in the top-right to publish the link.

Once the link is published, HubSpot gives you options to copy the URL, generate a QR code, or embed the HubSpot payment form directly on your website. The latter is perfect for email campaigns, landing pages, or quick client follow-ups.

Step 5: Streamline It With Workflows (Optional)

For an even smoother process, consider tying your payment link into HubSpot Workflows.

For example, once a client completes a payment, you can:

• Automatically create a Deal in your pipeline
• Send a receipt or thank-you email
• Trigger an invoice in QuickBooks
• Assign a task to your sales or finance team

To do this, go to Automation > Workflows, then set your enrollment trigger to “Payment completed.” It’s one of the best ways to align your CRM, finance tools, and client communications.

Getting Started With HubSpot Commerce Hub

HubSpot’s Commerce Hub is designed to centralize your payments and CRM processes, resulting in faster sales cycles and better B2B customer experiences.

And with built-in support for ACH, card payments, and Stripe, it meets your buyers where they are while keeping your operations unified.

Launch Commerce Hub With Confidence

If you’re not sure where to begin, protocol 80 is a certified HubSpot Partner Agency and can help you implement the tool in a way that aligns with your existing sales structure.

Want help setting up your first payment link? Let us know; we’ve been hands-on with HubSpot Commerce Hub from the start.

(Editor's Note: This article was originally published in February 2022 and was recently updated.)