If you’ve logged into HubSpot lately, you’ve probably noticed something new: HubSpot Credits. They’re the platform’s way of turning certain tools and features into pay-as-you-go options, giving teams more flexibility in how they work.
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Data silos are one of the most common barriers to growth in B2B organizations. When marketing, sales, and service teams store information in separate systems, no one has the full picture. Each team is doing its part, but their combined effort doesn’t produce the clarity needed to move revenue forward.
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Quoting a client shouldn’t feel like juggling sticky notes, PDFs, and three different payment systems. Yet for many B2B companies, that’s daily life. Deals stall, payments get lost in the shuffle, and sales teams spend more time patching processes than closing business.
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Search is shifting again, and this time, AI is stirring the pot. GEO, AEO, and SEO all play into how answers are delivered, but they aren’t interchangeable. The rise of AI search optimization has businesses asking the right question: Will my company still show up when buyers go looking?
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You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own.
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Email, around since 1971, remains a key element in marketing strategies. Despite the rise of social media, email continues to be a reliable tool for reaching customers in B2B marketing. Its ability to deliver personalized, targeted messages directly to inboxes creates a direct connection with your audience, making it invaluable for generating leads and building brand excitement.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
