Inbound Marketing Blog by protocol 80

Top B2B Hashtag Examples by Industry (+ Examples for Each)

Written by protocol 80 | December 04, 2024 // 7:46 PM

Sure, hashtags might seem like a fun, trendy way to tag that perfect dessert photo, but they actually do a lot more than you think. They’re a powerful tool for boosting your content’s reach and getting it in front of the right audience.

And guess what? Hashtags matter on every social media platform. What works well on LinkedIn might also work on Twitter, TikTok, Facebook, or Instagram—though the best choices will depend on your specific industry.

But before discussing some great B2B hashtag examples, let’s define a hashtag and explain how it works.

What Is a Hashtag?

A hashtag is a word or phrase that starts with the pound sign (#). If you read the dictionary for fun, you may also have seen it referred to as an octothorpe. Hashtags help bring identity and attention to posts that use them.

Hashtags can help you reach a wider audience -- people following a specific hashtag can see your post, even if they don’t follow your account. In other words, social media platforms use hashtags to categorize your posts, making it easier for users to find relevant posts.

If you consistently and effectively use a certain hashtag that many people follow, it can generate new website traffic and leads and expand your current social media following. 
 

Top B2B Hashtags by Industry

Below are four tables that provide you with some of the top B2B hashtags for individual industries, including:

While these hashtags will generally work well on any social media platform, their effectiveness may vary a bit by platform. Success can also vary by your specific industry.

Manufacturing/Engineering #Hashtags

 

#OEM

#mechanicalengineering

#supplychain

#sustainability

#engineeringlife

#fabrication

#continuousimprovement

#logistics

#materialhandling

#engineeringdesign

#designengineering

#chemicalengineering

#materialscience

#machining

#heattreatment

#americanmanufacturing

#metalfabrication

#metalwork



Healthcare Tech #Hashtags

#healthtech

#healthcare

#medicaldevice

#medtech

#digitalhealth

#healthtechnology

#healthcaretech

#telehealth

#digitalhealthcare

#medicaltech

#medicaltechnology

#SaaS

#healthcaresolutions

#medicalsoftware

#patientmanagement

 

Hospitality/Design #Hashtags

#hospitalitydesign

#interiordesign

#exteriordesign

#furnituredesign

#ergonomics

#appliances

#mechanics

#industrialdesign

#restaurantdesign

#countertops

#prototyping

#hospitality

#buildingdesign

#tinyhouse

#tinyhomes

#customfurniture

#barstool

#interiors

#hoteldesign

#hotelrooms

#architectlife

#designlife

#hotellobby

#interiorstyling

 

Emerging B2B Hashtag Platforms

TikTok is an exponentially growing platform that B2B companies increasingly use to build awareness. Known for its "slot machine" style of short, engaging videos, TikTok captures users’ attention through its algorithm, which focuses on individual interests. For B2B marketers, this offers an effective way to reach highly targeted audiences, even those new to the platform.

A key strategy on TikTok is leveraging popular b2b hashtags—terms widely searched and followed by users—to boost content visibility. Additionally, businesses can create branded hashtags to reinforce brand recognition, often combining these with popular hashtags in challenges, influencer collaborations, or larger campaigns to maximize engagement.

AI in Marketing Social Media

AI and automation are reshaping the tools and techniques of doing industrial business – all the way down to B2B social media strategies. As industries like manufacturing, health care, and marketing increasingly adopt AI-driven technologies, hashtags such as #AIinManufacturing and #automation have become more relevant.

These AI-focused hashtags reflect current industry trends and allow companies to target audiences interested in technological advancements. 

By leveraging these tags, B2B marketers can improve content discoverability, engage with a tech-savvy audience, and align their messaging with the evolving tech of AI and automation.

Hashtag Do’s and Don’t’s

If you want to incorporate hashtags into your B2B social media strategy or have been blindly using them for a while, there are some basic do’s and don’ts.

Do’s 

  • Create a list of hashtags that are useful for you on each platform. Although some work for several platforms, the most popular medical hashtags on Facebook may differ from the top healthcare hashtags on LinkedIn.
  • Pay attention to hashtag trends. Hashtag trends can help boost your visibility depending on what's happening worldwide. (Don’t overdo it or make light of sensitive situations, or you can risk hurting your brand.)
  • Steal from your competitor. If you have a known competitor flourishing on social media, peek at what hashtags they’re using and try them out for yourself.

Don’t’s 

  • Use overly vague hashtags. For example, if you’re looking for the best hashtags for engineering, you want to make them somewhat unique, like using “#engineeringdesign” and “#civilconstruction” instead of “#engineering.” General words like that have many followers, and your post will get lost in the chatter.

  • Overuse hashtags. Generally, try to use at least two but less than five per post. Keep on the lower side for Facebook and Twitter and on the higher side for LinkedIn and Instagram. Hashtags are turned into hyperlinks, meaning they will be a different color from your post’s text. Having too many can become distracting and look unprofessional. 

  • Try to make up your hashtag. Look, we get it: You’re hip and cool. However, the odds of starting a new hashtag trend are slim to none, especially for the B2B industry. 

B2B Hashtag Hacks: Your Top Questions 

How many hashtags should I use in my B2B social media posts?
Aim for 2-5 hashtags per post. Platforms like LinkedIn and Instagram may perform better with more hashtags, while Facebook and Twitter are more effective with fewer (keeping in mind the 280-character limit). Always focus on quality and relevance over quantity.

Can I use the same hashtags on all social media platforms?
Yes, but be mindful that effectiveness may vary. While some hashtags perform well across platforms, others must be platform-specific to maximize engagement and reach.

What are some common mistakes in using hashtags?
Avoid using overly generic hashtags, overloading your post with hashtags, and creating made-up hashtags that aren't searchable (unless it’s a branded name or slogan for a product campaign). Instead, use relevant and specific hashtags that align with your industry and content strategy. 


For example, a small to mid-sized company might skip #manufacturing in favor of more targeted options like #precisionmanufacturing or #smartmanufacturing to reach niche audiences more effectively.

 

Bring B2B Hashtags Into Your Content Game

Feeling inspired yet? Hopefully, these examples have shown you how powerful hashtags can be – and maybe even sparked some ideas of your own! If your business uses social media as part of its marketing strategy (and let’s be honest, who isn’t these days?), including hashtags can add visibility to your posts.

Want to take your content marketing to the next level? Grab our free guide:

 

 
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