Calls-to-Action

Website visitors need a carrot to chase.

When a visitor is browsing through your website, you want them to do something after they read the content. Enter: calls-to-action (CTAs).

CTAs are text, images, videos, or buttons that draw a visitor’s attention and get them to take a certain action. CTAs are extremely important to Inbound Marketing because it’s a way make your high-quality website traffic do what you want.

We will help you design, test, and optimize your calls to action.

Some examples of when to use a call to action include:

At the end of your blog posts: link to a high-value piece of gated content that would push them toward conversion.
On Facebook: to drive your social media community to your website.
At the end of a YouTube video: to drive traffic to a related eBook.
In an email campaign: to get subscribers to sign up for a webinar.

Calls-to-action appeal to your website visitors' short attention spans.

You know how you drop by Facebook to wish someone a happy birthday, and 30 minutes later you’re creeping through pictures of their summer vacation? That’s because Facebook appeals to our tiny attention spans and easily-distracted natures. Your calls-to-action also use these traits to your advantage.

When a visitor lands on your page and scans the copy, they are like you on Facebook. They came to read the content, but their attention can be drawn elsewhere with a good CTA. You want them to read what they came for, but you also want them to convert to a lead.

We will help you create high-value content that relates to your website, captures your visitors with calls-to-action, and converts them to a valuable lead.

Calls-to-Action

Website visitors need a carrot to chase.

Schedule My FREE 30-Min. Marketing Assessment

Calls-to-action appeal to your website visitors' short attention spans.

Ready to Roll?

Whether you're ready to take advantage of Inbound Marketing for your business or you just have a question, please feel free to send an email or call. You can even drop by the office if you would like... just let us know first!

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protocol 80, inc. An Inbound Marketing Agency your success is our mission.