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FAQs: The 100% Truth of Inbound Marketing Pricing

A study by software giant HubSpot once found that businesses who focus on traditional (outbound) marketing strategies spent $364 per lead. 

For modern (inbound) marketing? Just $135 per lead.

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Inbound Marketing Pricing

Inbound marketing services pricing may make you skeptical about paying someone to blog about customer pain points or dig through 1,000s of Google keywords. But is it any sillier than paying for:

  • Someone to make 100 cold outreaches per day, with no results?
  • An entire team’s lodging, travel, meals, and physical marketing assets to attend a dying trade show 1,000 miles away?

We believe in transparent client-agency relationships, so here are our candid answers to pricing FAQs:

 

Inbound Marketing Pricing

FAQs

protocol 80's clients typically invest $5,000-$15,000 per month in their inbound marketing strategies. We have several clients outside that range in both directions.

Your company’s B2B inbound marketing services will likely require some customization to ensure it fits like a welding glove. For that reason, we don't have a one-size-fits-all program at a set price.

Before we can provide an accurate investment recommendation to any potential client, we have to know:

  • Goals: More aggressive growth goals mean you’ll need to invest in more content, depending on ...
  • Time Frame: Where do you want to be in 1 year? How about 3 years? How quickly can you provide review, assets, and knowledge when we need it? 
  • Current Situation: Are we starting from scratch with minimal website traffic and no lead-capturing opportunities, or are you already a lean marketing machine? Is your website due for a rebuild?
  • Team: Will we fill gaps in your in-house team, or will we BE your team? Do your employees need HubSpot training?

Do an inbound services agency’s prices seem expensive? There are three possible reasons:

  1. - It’s a full-service agency
  2. - The agency works with much larger companies
  3. - The agency thinks they are worth a significant premium

We can’t help you much with the last two, so let’s address the first point. 

Imagine the time, tools, and skills required for a successful marketing campaign:

  • - Exhaustive buyer persona and journey research
  • - Detailed quarterly strategy for SEO and inbound based on the above
  • - Website redesign and/or migration
  • - Website UX & lead-capturing improvements
  • - SEO/PPC keyword research, auditing, implementation, & management
  • - Writing & designing new website pages
  • - Blogging
  • - Premium offers (e-books, case studies, whitepapers)
  • - Social media
  • - Email marketing
  • - Video & graphics
  • - Tracking & measuring performance of all of this!
  • - Understanding how to adjust your efforts to maximize impact

Now imagine all the new staff you’d have to hire -- and give salaries and benefits to -- to handle this work in a timely manner. Or imagine hiring several external partners for each individual service, and the added overhead and communication that’d come with that.

A full-service agency can be a significant investment. But an agency willing to tailor its package to your budget and needs is usually more cost-effective than attempting the work in-house or outsourcing to several specialty agencies.

It’s important to make apples-to-apples comparisons when evaluating digital marketing companies. Many companies and freelancers only offer one or a few services. 

One company may offer PPC advertising, but can’t develop a new website for you. Another agency that touts its written content may not have multimedia skills in-house.

It's important to understand all of your needs and what the agency will be delivering for you in comparison to other agencies.

We fall somewhere in the middle, particularly for a full-service inbound agency.

Whatever you need to increase revenue, we can probably do -- content marketing, SEO/PPC, web development, sales support, and so on. That said, we won’t force extra services on you just to drive up your price. We’ll only recommend tactics that’ll work specifically for your goals.

inbound marketing pricing - client growth chart

Above is an example of a client that invested $6,000 a month, for 18 months. They started with fewer than 500 visits/m and 0 leads/m. Higher monthly investment and use of paid advertising can accelerate that curve.

No problem! While we believe in thorough quarterly planning, we also understand that websites break, salespeople quit, and opportunities present themselves. If you ask us to take on a project outside the capacity of our contract, we’ll ask:

  • Should this new work replace part of our existing activities, or be billed separately?
  • If your answer is the former, are you OK with this delaying achievement of previously agreed-on goals?

From there, we’ll work out a realistic solution that addresses your new priorities.

The relationship often, but not always, begins with a 2-month onboarding agreement, where we do in-depth learning of your customers, your business, and your goals, while educating your team about inbound marketing.

By the end of the 2nd month, we'll recommend a program based on what we've learned, and your goals, to help you achieve success.

Payment is due monthly, for the following month's services.

We invoice or auto-bill a payment method of your choice on the 16th of each month for the following month's services.

If the relationship isn’t working for you, you’re free to move on. We just ask for 30 days’ notice and candid feedback.

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Curious What Kind of Results You can Expect?

We have a whole page of case studies you can review, and we're happy to put you in touch with some of our clients to hear what their experience has been like working with protocol 80.

Additionally, we have a page of testimonials that you're welcome to check out!

Let's Smash Your Goals!

We'd love to be the agency that helps you beat your revenue goals! 

Grab some time on our calendar to the right to get started.