Inbound Marketing Consultant

A p80 IMC is a trusted adviser to our clients and responsible for developing successful inbound marketing plans.  They are the primary interface between our clients and our team, leading the charge with each client's inbound strategy.

Personality

• Proven critical thinking ability
• Extremely detail oriented
• Determination to find success in whatever they do
• Comfortable being a point person for clients, and 'on stage'
• Self motivated, with a true sense of ownership for your responsibilities
• Customer-centric
• A motivator for our team, clients, and yourself

Job Description

• Uses data to develop a plan to achieve each client's objectives, namely customers, leads, and website traffic
• Reports monthly on progress towards client objectives, and makes adjustments to strategies based on data
• Sets initial road map for new client partnerships for quick wins during our sales process
• Supports the new client on-boarding process through persona, buyer journey, and content plan development.
• Coaches and guides the Inbound Marketing Specialists in the execution of client strategies
• Maintains a thought leadership role for our clients and our internal team
• Reports to an Inbound Marketing Strategist

Requirements

• Thorough understanding of inbound marketing
  • How it's used to drive traffic, generate leads, nurture leads, close sales, and delight current customers
• The metrics used to measure success within each tactical area of an inbound strategy, such as content marketing, SEO, social media, email marketing, landing pages, calls-to-action, and websites
  • How to analyze these metrics to build action plans for consistent optimization and improvement, and progress towards client objectives
• Experience with HubSpot Marketing software, or similar platforms for executing inbound tactics
• HubSpot & Inbound Marketing certification. Additional relevant certifications are a plus.
• At least 3-5 years of experience in digital marketing
• Agency experience a major plus
• HubSpot Marketing & Sales software experience a major plus
• Experience managing multiple client accounts a major plus
• Experience in the manufacturing a major plus

Apply Now:

Inbound Marketing Specialist

If you are an entrepreneurial, talented and energetic person looking to explore and define your marketing career, the Inbound Marketing Specialist position at protocol 80 (p80) could be a great fit.

In this position, you will have the opportunity to work with a rapidly growing, dynamic agency focused on inbound marketing. You will be exposed to and work with a variety of digital marketing tactics. We are looking for a digital savvy individual that wants to have an impact and grow with our company.

We are dedicated to hiring “T-Shaped” people for the Inbound Marketing Specialist role. Defined as someone capable of learning and effectively executing a wide variety of marketing tactics, while finding a specialty that they are able to build a deep expertise in.

Responsibilities

Work with Inbound Marketing Consultants (IMCs) and peer Inbound Marketing Specialists (IMSs) to execute Inbound Marketing tactics that support each clients’ strategy.

Manage and execute the activities required to achieve the client’s goals by using tools like HubSpot, WordPress and project management software. Constant and consistent communication with clients and your team to proactively identify needs and deliver solutions.

Coordinate with internal team members to manage production of deliverables and execution of services. Respond to client requests and concerns with a sense of urgency and a focus on resolution.

Coordinate frequently with your Consultant to communicate campaign progress, milestones and general health of account.

Requirements

Motivated to learn the full breadth of Inbound Marketing tactics. Evolving analytical skills. Ability to make a connection between the tactics you’re executing and the metrics that matter to our clients. Proven project management skills with a history of meeting deadlines and staying within budget and project scope.

Excellent, professional verbal and written communication skills. Superior work habits, motivation and passion for marketing. Ability to work productively in teams of people with diverse work styles, roles and goals. Digitally savvy and comfortable working online. Familiarity with basic web design and HTML a plus. Active in social media in a responsible, professional way.

College degree, preferably in marketing, business, or journalism.

A Day in the Inbound Marketing Specialist Role

As an Inbound Marketing Specialist, an average day may include:

• Building an email campaign in HubSpot
• Internal and client conference calls
• Setting up landing pages
• Designing Calls to Actions (CTA)
• Laying out eBooks, White Papers, and Guides
• Designing ads for social media and Google’s display network
• Basic video editing
• Researching 3rd party content for sharing in social media