Inbound Marketing Strategist

A p80 Inbound Marketing Strategist is a trusted adviser to our clients and responsible for developing successful inbound marketing strategies. They are the primary interface between our clients and our team, leading the charge with each client's inbound strategy.

Personality

• Proven critical thinking ability
• Extremely detail-oriented
• Determination to find success in whatever they do
• Comfortable being a point person for clients, and "on stage"
• Self-motivated, with a true sense of ownership for your responsibilities
• Customer-centric
• A motivator for our team, our clients, and yourself

Responsibilities of an Inbound Marketing Strategist

• Builds a deep understanding of each client, their goals, and how to reach those goals
• Uses data to develop a plan to achieve each client's objectives, namely customers, leads, and website traffic
• Reports monthly on progress toward client objectives, and adjusts strategies based on data
• Sets initial road map for new client partnerships for "quick wins" during our sales process
• Supports the new client onboarding process through buyer persona, buyer journey, and content plan development
• Coaches and guides the Inbound Marketing Specialists in executing client strategies
• Maintains a thought leadership role for our clients and our internal team

Requirements

• Bachelor's degree in a related field, such as Business, Marketing, Communications or equivalent experience
• 3-5 years of marketing experience, ideally digital marketing in a B2B environment
• Thorough understanding of inbound marketing
  • How it's used to drive traffic, generate leads, nurture leads, close sales, and delight current customers
• Understanding of the metrics used to measure success within each tactical area of an inbound strategy, such as blogging, SEO, social media, email marketing, landing pages, calls-to-action, and website UX
  • How to analyze these metrics to build action plans for consistent optimization and improvement, and progress toward client objectives
• Experience with HubSpot Marketing software, or similar platforms for executing inbound tactics
• HubSpot & Inbound Marketing certification. Additional relevant certifications are a plus
• Agency experience a major plus
• HubSpot Marketing & Sales software experience a major plus
• Experience managing multiple client accounts a major plus
• Experience in manufacturing and/or healthcare technology a major plus

Business Development Representative (BDR)

A p80 BDR is critical to the continued growth and success of the agency through their support of building and maintaining a healthy pipeline. A BDR’s primary responsibilities will be lead qualification, sales development, and lead nurturing.

Personality

• Competitive
• Self motivated, with a true sense of ownership for your responsibilities
• Determination to find success in whatever they do
• Persistent
• A motivator for our team, clients, and yourself

Job Description

• Develop and nurture new opportunities via outbound prospecting including cold (warm) calling, email, and social media
• Create and manage early-stage prospects and activities (top-of-funnel)
• Schedule sales qualified meetings for the sales team and support sales hand-off
• Manage inbound Marketing Qualified Leads (MQLs) response and follow-up
• Manage and maintain CRM (HubSpot) data
• Meet monthly and quarterly goals

Requirements

• Strong business acumen preferred
• Strong verbal and written communication skills
• Self-motivator
• Competitive drive and strategic mindset
• Bachelor’s degree or relevant work experience
• HubSpot CRM experience is a plus

SEO & PPC Specialist

If you are a talented and energetic person looking to explore and define your search marketing career, the SEO & PPC Specialist position at protocol 80 (p80) could be a great fit.

In this position, you will have the opportunity to work with a rapidly growing, dynamic agency focused on inbound marketing. You will be exposed to and work with a variety of digital marketing tactics, with a strong focus on SEO and Pay-Per-Click advertising. We are looking for a digital savvy individual that wants to have an impact and grow with our company.

We are dedicated to hiring “T-Shaped” people to join our team. We define this as someone capable of learning and effectively executing a wide variety of marketing tactics, while finding a specialty they are able to build a deep expertise in. The specialty in this position is SEO and Pay-Per-Click advertising.

Responsibilities

Work with our SEO and Pay-Per-Click advertising Consultants to execute Search Marketing tactics that support each clients’ strategy.

Use Google Analytics, Google Adwords, SEMRush, HubSpot, and other tools to manage and optimize our clients' organic search, paid search, and paid social performance.

Report performance and recommended next steps to clients for ongoing success.

Requirements

Motivated to learn the full breadth of Inbound Marketing tactics. Proven analytical skills. Ability to make a connection between the tactics you’re executing and the metrics that matter to our clients. Proven project management skills with a history of meeting deadlines and staying within budget and project scope.

Excellent, professional verbal and written communication skills. Superior work habits, motivation and passion for marketing. Ability to work productively in teams of people with diverse work styles, roles and goals. Digitally savvy and comfortable working online. Familiarity with basic web design and HTML a plus. Active in social media in a responsible, professional way.

College degree, preferably in marketing, business, or journalism.

A Day in the SEO & PPC Specialist Role

As an SEO & PPC Specialist, an average day may include:

• Building new campaigns in Google Adwords
• Doing keyword research for opportunities
• Developing reports and analyzing data
• Evaluating competitors in organic and paid search
• Adjusting client paid spend to maximize ROI

Inbound Marketing Media Specialist

If you are an entrepreneurial and energetic person looking to put your graphic design and videography skills to work, the Inbound Marketing Media Specialist position at protocol 80 (p80) could be a great fit.

In this position, you will have the opportunity to work with a rapidly growing, dynamic agency focused on inbound marketing. You will be exposed to and work with a variety of digital marketing tactics beyond just graphic design and video. We are looking for a digital savvy individual that wants to have an impact and grow with our company.

We are dedicated to hiring “T-Shaped” people for the Inbound Marketing Specialist role. Defined as someone capable of learning and effectively executing a wide variety of marketing tactics, while finding a specialty that they are able to build a deep expertise in.

Responsibilities

Work with Inbound Marketing Consultants (IMCs) and peer Inbound Marketing Specialists (IMSs) to execute graphic design and video content production, along with other Inbound Marketing tactics that support each clients’ strategy.

Coordinate with internal team members to manage production of deliverables and execution of services. Respond to client requests and concerns with a sense of urgency and a focus on resolution.

Coordinate frequently with your Consultant to communicate campaign progress, milestones and general health of account.

Requirements

Graphic design and video production/editing skills. A self-driven attitude and desire to establish best practices.

Motivated to learn the full breadth of Inbound Marketing tactics. Evolving analytical skills. Ability to make a connection between the tactics you’re executing and the metrics that matter to our clients. Proven project management skills with a history of meeting deadlines and staying within budget and project scope.

Excellent, professional verbal and written communication skills. Superior work habits, motivation and passion for marketing. Ability to work productively in teams of people with diverse work styles, roles and goals. Digitally savvy and comfortable working online. 

College degree, preferably in graphic design, video, marketing, or business.

A Day in the Inbound Marketing Media Specialist Role

As an Inbound Marketing Media Specialist, an average day may include:

• Planning and coordinating a video shoot
• Producing artwork for an eBook
• Researching ways to optimize video content for search results
• Developing engagement reports and analyzing data
• Building an email campaign in HubSpot
• Internal and client conference calls
• Setting up landing pages
• Researching 3rd party content for sharing in social media

Inbound Marketing Specialist - Writer

If you're a talented and energetic person looking to make a huge impact on your marketing/writing career, the Inbound Marketing Specialist -- Writer position at protocol 80 (p80) could be a great fit.

In this position, you'll work with a rapidly growing, dynamic agency focused on inbound marketing. You'll be exposed to and work with a variety of digital marketing tactics. We're looking for a digital-savvy individual that wants to have an impact and grow with our company.

We are dedicated to hiring “T-shaped” people for the Inbound Marketing Specialist role. We define this as someone capable of learning and effectively executing a wide variety of marketing tactics, while having a specialty (writing) that they're able to build a deep expertise in.

Responsibilities of an Inbound Marketing Writer

• Work with Inbound Marketing Strategist and peer Inbound Marketing Specialists (IMSes) to execute inbound marketing tactics that support each client's strategy
• Write marketing content: educational blog posts, e-books, marketing emails, website copy, social media posts, video content, etc.
• Coordinate with internal team members to manage production of deliverables and execution of services. Respond to client requests and concerns with a sense of urgency and a focus on resolution and client delight
• Coordinate frequently with your Strategist to communicate campaign progress, milestones and general health of account

Requirements

• Excellent, professional verbal and written-communication skills
• Superior work habits, motivation, and passion for marketing
• Ability to work productively in teams of people with diverse work styles, roles, and goals
• Digitally savvy and comfortable working online
• Familiarity with basic web design and HTML a plus
• Active in social media in a responsible, professional way

A Day in the Inbound Marketing Specialist - Writer Role

An average day may include:

• Writing blog posts and promoting them
• Optimizing previously written content
• Building an email campaign in HubSpot
• Internal and client conference calls
• Writing copy for landing pages and other website pages
• Researching 3rd party content for sharing in social media

Inbound Marketing Specialist - Internship

Are you looking for an exciting, educational internship where you will get to explore a variety of modern, digital marketing tactics?

Stop looking! You've found it. As a p80 Inbound Marketing Specialist - Intern, you will get to work with a team of strategists and writers, supporting our inbound marketing agency clients.

We are dedicated to hiring “T-shaped” people for the Inbound Marketing Specialist role. We define this as someone capable of learning and effectively executing a wide variety of marketing tactics, while having a specialty (writing) that they're able to build a deep expertise in.

Training for an Inbound Marketing Intern

We know that you're coming to this internship with a solid foundation from your university. 

We want to go deeper on the topics that are most relevant to inbound marketing and client success at our agency. We'll get you certified in a variety of topics such as:

• Inbound Marketing
• Content Marketing
• The HubSpot Marketing suite
• Search Engine Optimization
• Email Marketing
• Social Media Marketing

Responsibilities of an Inbound Marketing Intern

• Work with Inbound Marketing Strategist and peer Inbound Marketing Specialists (IMSes) to execute inbound marketing tactics that support each client's strategy
• Write marketing content: educational blog posts, e-books, marketing emails, website copy, social media posts, video content, etc.
• Coordinate with internal team members to manage production of deliverables and execution of services. Respond to client requests and concerns with a sense of urgency and a focus on resolution and client delight
• Coordinate frequently with your Strategist to communicate campaign progress, milestones and general health of account

Requirements

• Excellent, professional verbal and written-communication skills
• Superior work habits, motivation, and passion for marketing
• Ability to work productively in teams of people with diverse work styles, roles, and goals
• Digitally savvy and comfortable working online
• Familiarity with basic web design and HTML a plus
• Active in social media in a responsible, professional way

A Day in the Inbound Marketing Specialist - Intern Role

An average day may include:

• Writing blog posts and promoting them
• Building an email campaign in HubSpot
• Internal and client conference calls
• Doing keyword research
• Researching 3rd party content for sharing in social media

Web Developer

A p80 Web Developer is responsible for taking website projects from start to finish with support from our writers and media team. This position requires a strong working relationship with our clients and ability to take direction and inspiration and turn it into our clients' vision for a successful website.

Personality

• Extremely good listener
• Detail-oriented
• Resourceful in finding solutions
• Comfortable being a point person for clients, and "on stage"
• Self-motivated, with a true sense of ownership for your responsibilities
• Customer-centric
• Ability to manage multiple clients and projects simultaneously

Responsibilities of a p80 Web Developer

• Use HTML, CSS, Javascript to create/edit/improve websites and website pages
• Work within WordPress, HubSpot, SquareSpace, and other platforms to build and maintain websites
• Consult with our clients on their needs and receive direct feedback on your work
• Consult with our team on projects for our clients
• Launch websites, including basic DNS updates, and web hosting fundamentals
• Use plugins and 3rd party integrations to solve problems for our clients

Requirements

• Thorough understanding of the WordPress platform, including themes, builders, plugins, etc...
• Proven proficiency with HTML, CSS, and Javascript
• Ability to communicate clearly and effectively with clients and our team
• Ability to troubleshoot issues and manage multiple projects/clients at the same time
• Major plusses
  • Experience with the HubSpot marketing platform, specifically template development
  • Experience with more sophisticated Javascript libraries