Inbound Marketing

The Difference Between Inbound Marketing and Outbound Marketing

The difference between Inbound Marketing & Outbound Marketing
06.25

We’re often asked to explain what the difference between Inbound Marketing and Outbound Marketing is. Let’s start with Outbound Marketing… Think of outbound marketing as a small, needy child that will jumps and screams and does anything necessary to get your attention. Outbound marketing has been around for ages and includes tactics like: Billboards TV … Continue reading The Difference Between Inbound Marketing and Outbound Marketing READ MORE

Attract, SEO

The Importance of User Intent for Search Engine Optimization

User-Intent-Search-Engine-Optimization
06.24

As a business or organization you understand the importance of generating traffic from search engines (hopefully). To get that traffic you obviously have to show up in search engines when your potential website visitors are searching using related search terms…that’s a given. Because most people understand this concept, they have an idea of what keywords … Continue reading The Importance of User Intent for Search Engine Optimization READ MORE

Content Marketing, Convert, Inbound Marketing, Landing Pages

Generate Leads Through Your Website – Destroy These 5 Roadblocks

Generate Leads Through Your Website - Destroy These 5 Roadblocks
06.23

Do you frequently generate leads through your website? If not, you may be struggling with one of many potential roadblocks to lead generation online. That is, assuming you are driving the right traffic to your site in the first place! Make sure you tear down these roadblocks and start to generate leads through your website. Your Site Is All … Continue reading Generate Leads Through Your Website – Destroy These 5 Roadblocks READ MORE

Inbound Marketing, More

My 3 Favorite Inbound Marketing Questions from Small Business Owners

Questions-About-Inbound-Marketing
06.19

Last week I spoke to an eager group of business owners and marketers on inbound marketing. I asked each of the attendees to write down 3 inbound marketing questions before the class started, 3 midway through and 3 at the end of class. This not only allowed me to know some of the common questions business … Continue reading My 3 Favorite Inbound Marketing Questions from Small Business Owners READ MORE

Attract, Content Marketing, Content Marketing, PPC, SEO, Social Media

Get Customers Online – Step 1 – Traffic

Get Customers Online - Step 1 - Traffic
06.18

Every business, whether B2B or B2C wants to get customers online. While many businesses cannot sell directly online, they can still start the sales process online and directly attribute a sale to their website. If you want to get customers online, you first need to attract them to your website! This seems like a simple … Continue reading Get Customers Online – Step 1 – Traffic READ MORE