Content Marketing, Convert

How To Convert Website Visitors Into Leads

Convert Website Visitors Into Leads
05.21

Every business wants to maximize their marketing investments by generating more revenue. Whether you can or you can’t sell directly online, you have to have a strategy to convert website visitors into leads. There are some prerequisites if you want to convert website visitors into leads… Know Your Buyer Personas and Their Buyer’s Journeys Everything Inbound starts … Continue reading How To Convert Website Visitors Into Leads READ MORE

Close, Email marketing

How To Grow Your Email Marketing List – VIDEO

How To Grow Your Email Marketing List Video
05.19

Email marketing is a core component of Inbound Marketing. That means you have to have a consistent focus on how to grow your email marketing list. In this video, I discuss how to grow your email marketing list the right way. Here are a few takeaways: Never ever, ever, ever, ever, ever, ever, ever, ever, ever, … Continue reading How To Grow Your Email Marketing List – VIDEO READ MORE

Close, Email marketing, Lead Nurturing

Example Emails For Your Email Marketing Campaigns

Example Emails For Email Marketing
05.14

You’ve setup a MailChimp account and you’re excited to start getting in front of your buyer persona on a regular basis. The only problem is, you don’t know what to send them… bummer… Below are some example emails that you should include in your saved templates to take full advantage of your shiny, new email marketing … Continue reading Example Emails For Your Email Marketing Campaigns READ MORE

More, Strategy, Websites

How to Manage a Website Project for Your Business

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05.08

Has your business decided to get a new website? As you are probably aware, someone at the business has to be the direct contact for the website design firm…we’ll call this person the “project manager”. Chances are good that this “project manager” has not lead a website project before, but they were put in charge … Continue reading How to Manage a Website Project for Your Business READ MORE

Close, Email marketing

Email Marketing Subject Line Tips

Email Marketing Subject Line Tips Video
05.07

In this video, we take a look at the data from a report by Return Path on effective email marketing subject lines. That report can be found here: http://returnpath.com/wp-content/uploads/2015/04/RP-Subject-Line-Report-FINAL.pdf Here’s our guide on Email Marketing Automation with MailChimp: http://p80.us/emailauto In this video I discuss some tips around writing your email marketing subject lines for all … Continue reading Email Marketing Subject Line Tips READ MORE

Inbound Marketing, More

How to Prepare for Working with an Inbound Marketing Provider

office-594132_1280
05.06

Yesterday’s blog post was about getting started with inbound marketing. Hopefully your business has already made that decision and are ready to move forward. Most businesses and organizations will likely be hiring an agency to handle many of the inbound marketing tasks and strategy. So, if you’ve decided to work with an inbound marketing provider, … Continue reading How to Prepare for Working with an Inbound Marketing Provider READ MORE

Content Marketing, Convert

Getting Started With Inbound Marketing

Getting started with inbound marketing by protocol 80
05.05

If you’re reading this, you’ve likely already concluded that Inbound Marketing is the way to get in front of potential customers. Outbound, interruption marketing techniques just don’t work effectively enough to justify the expense. Let’s take a look at some considerations for any small business getting started with Inbound Marketing. What’s Your Desired Outcome? No, … Continue reading Getting Started With Inbound Marketing READ MORE

Inbound Marketing, More

A Beginner’s Inbound Marketing Glossary

Increase Sales with Inbound Marketing
05.01

If your business or organization is just getting started with inbound marketing, you’ll be hearing new phrases, terms and acronyms that you may not be familiar with. Here’s a basic inbound marketing glossary so that you don’t feel lost in the conversations! inbound marketing – Marketing activities focused on bringing visitors to you based on those … Continue reading A Beginner’s Inbound Marketing Glossary READ MORE