INBOUND MARKETING BLOG

Designing with Confidence: Graphic Design for the Non-Designer

• By Mayva Sturzenbecker

Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your design goals without the need for a graphic designer. Whether you are taking on design work for your business or personal projects, here are some tips and tricks to make your designs stand out, even without professional expertise. Why Less Is More in Design Fonts Matter The Art of Visual Hierarchy The Essential Role of Whitespace Prepping the Final Product Free Design Resources at Your Fingertips

FROM THE DESK OF A SALES COACH: Inbound Sales for Dummies

• By Holly McCully Jobe

The rise of the informed consumer, who researches, compares, and often knows precisely what they want, has necessitated a shift in how businesses approach sales. Enter: Inbound Sales. For marketers, this isn't just another buzzword to add to the ever-growing list. It's a fundamental shift in strategy that directly impacts how we attract, engage, and delight our audience. Inbound sales, much like its counterpart inbound marketing, is a reflection of the changing dynamics in the buyer-seller relationship. Gone are the days when aggressive sales pitches and cold calls were the norm. T Today's consumers expect more. They seek authenticity, value, and a personalized experience. They don't want to be sold to; they want to be understood. And this is where inbound sales shines.

WEBSITE TRAFFIC KPIs: The Method Behind the Mathness

• By Holly McCully Jobe

The Importance of Tracking Website Traffic-Related KPIs in Digital Marketing Building an effective inbound marketing strategy is no walk in the park. From laying the foundation to crafting tactics for brand awareness, you’re constantly learning and adapting. As the cycle of “Strategize → Execute → Analyze → Repeat” becomes familiar, the focus shifts toward one crucial element: traffic.

HOW TO: Create a Resilient Inbound Marketing Strategy

• By Holly McCully Jobe

Avoiding Marketing Technical Debt and Building a Strong Inbound Marketing Foundation In today's rapidly evolving marketing landscape, adaptability and forward-thinking are crucial for maintaining a competitive edge in your business. Unfortunately, many businesses overlook the importance of establishing a solid marketing foundation, similar to accumulating "technical debt" in the tech world over time. That's why in this blog post, we'll delve deep into the concept of marketing technical debt. We'll explore strategies to avoid it and provide you with a step-by-step guide to building a resilient marketing foundation that will drive long-term success.

Transform Your Manufacturing Marketing Approach with Inbound Coaching

• By Holly McCully Jobe

If you’re here, there’s something not going quite right with your marketing. Likely, you’re under the gun to prove ROI for the efforts you’ve been accomplishing and realize the current path just isn’t going to cut it.

p80 Stands Out at FABTECH 2023 with Three Key Presenters

• By protocol 80

CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks the time for the annual FABTECH conference. This year was especially exciting for p80, as three members of their team presented to the assembly of manufacturers in Chicago on Tuesday and Wednesday.

protocol 80 Earns Coveted CRM Onboarding Accreditation

• By protocol 80

p80 is now one of a handful of inbound marketing agencies holding more than one HubSpot Partner accreditation BRADFORD, Pa. – protocol 80, Inc., (p80) a leading inbound marketing agency based in Bradford, Pa., has achieved a third accreditation from HubSpot, a top-ranking customer relationship management (CRM) platform company.

FABTECH 2023: p80 Style

• By Rachel Rodgers

It’s one of our favorite times of the year – Fall is approaching, the weather is perfect, and the countdown to FABTECH 2023 is on.

HubSpot CMS HUB: A Powerful, Secure, & Affordable Solution for Marketers

• By Donny Kemick

As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today, I want to introduce you to our favorite: HubSpot CMS.

How HubSpot Paid Seats Work: Are They Worth It for Your Team?

• By Adam Vosler