• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020

Get Appointment

January 25

[TEMPLATES] B2B Content Mapping Example for Digital Strategy

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

Read more
January 24

6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

A B2B medical marketing prospect’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

Read more
January 19

B2B Digital Marketing Plan Templates for 2022: KPIs & Goal Setting

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

Read more
January 18

Steal These Best B2B Blog Examples for 2022 (Not Literally)

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

Read more
January 06

How to Increase Website Traffic Without PPC Using SEO, Social & More

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.

Read more
January 03

What Does It Mean to Qualify a B2B Lead? (& How to Do It)

You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering.  How do you know which leads to nurture and how to nurture them in customers?

Read more
January 03

Identifying Good Habits of Top Sales & Marketing Performers

Are there any professions that have been changed by COVID-19 more than selling and marketing? We’ve picked up some new habits -- some are good and some are … well, not so good.

Read more
January 03

Crafting Digital Marketing & Sales Strategies

Crafting digital marketing and sales strategies is like building or renovating a house -- the house being your website. It’s not something you throw together in a day and hope it works. It takes time, thought, and input from a variety of stakeholders.

Read more
January 03

Trade Show Success Tips for B2B Marketing & Sales

In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.) But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.

Read more