Inbound Marketing for Manufacturers Blog

    Trade Show Success Tips for B2B Marketing & Sales

    In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.)

    But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.

    Topics: CRM Inbound Marketing Inbound Sales trade show strategy B2B Leads Whale Watching

    15 Common B2B Inbound Marketing Myths


    “Did you hear that the longer your content is, the better it performs in SEO?”

    “Rack up as many backlinks as possible, no matter where they come from.” 

    “You don’t need a CRM. Your business is too small.”

    “SEO is dead.”

    Have you heard these words before? You probably have if you’ve been around online marketing long enough.

    Topics: Social Media Strategy B2B Inbound Sales online marketing plan Whale Watching

    Effective Sales & Marketing Reporting Tools & Techniques


    Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. 

    You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.

    Topics: CRM B2B Inbound Sales Reporting digital marketing Whale Watching

    Staying on Top of CRM Data Cleanup

    The clutter is piling up. 

    It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job. 

    However, the longer you procrastinate, the bigger the clutter gets and the less efficient you become.

    Topics: CRM B2B Whale Watching

    Building a Sales Pipeline? Inbound Marketing Can Help

    Inbound marketing and sales are not in conflict.

    In fact, your marketing and sales teams are more powerful together than apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.

    Topics: B2B Inbound Marketing Inbound Sales B2B Marketing Whale Watching

    Account-Based Marketing & Prospecting With an Inbound Mindset

    We’re constantly surrounded by noise. 

    Whether online or offline, there’s always a buzzing of people who want a bit of our time. 

    How does a B2B company cut through the noise and reach a lead?

    Topics: Small Business B2B Inbound Marketing Services Inbound Sales online marketing plan B2B Marketing B2B Leads Whale Watching

    Why Is Goal Setting Important to Inbound Marketing?


    What is your business striving to achieve? How do you plan for continued growth and success? 

    It all begins with goals. 

    Topics: B2B Inbound Marketing Services leads online marketing plan Whale Watching

    How iOS15 (+ other algorithm changes) Creates Better Inbound Marketers

    It’s every marketer’s nightmare: an algorithm or software change that upheaves what we thought we knew about a system, how it works, and how we strategize our marketing efforts to use it. If iOS15 and the changes Apple brought upon us in late 2021 triggered these marketing night terrors for you, you’ve come to the right place.

    Every marketer I know loves a good puzzle to solve and a challenge to overcome. This latest development in privacy rules is no different. Now that we’re a little bit distanced from the release, it’s time to analyze the changes, impact, and opportunity this presents.

    After all, Steve Jobs once said. “You can’t connect the dots looking forward; you can only connect them looking backwards.” 

    Topics: SEO Email Marketing Mobile B2B

    HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

    Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

    Topics: Websites Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Inbound Marketing increasing website traffic Brand Awareness leads HubSpot digital marketing copywriting

    What Are Lead Generation Landing Pages? | B2B Website Strategy

    "What are landing pages, and why are they important to us?"

    You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

    Topics: SEO PPC Convert More Attract Content Marketing Inbound Marketing Search Engines