Inbound Marketing for Manufacturers Blog

    Trade Show Marketing and Performance Survey for Manufacturers

    Take Our Survey!

    Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?

    Topics: Manufacturing trade show strategy

    10 PPC Advertising Questions to Ask Your AdWords Agency

    Editor's Note: This blog was originally published on June 27th, 2016. It was updated in March of 2019 to reflect updated information. 

    Most businesspeople don't have in-depth knowledge of AdWords. Realistically, the majority of our clients have zero AdWords experience when they come to us for assistance. Not only do they have no idea how AdWords works, but they also have no idea how an AdWords agency works, or what to expect from their PPC advertising agency

    AdWords agencies are like snowflakes - no two companies are quite the same. However, they fall into two general categories: some PPC agencies work by taking advantage of unsuspecting businesses, and others truly put their heart and soul into getting results for their clients. We call the former black hat agencies - check out these horror stories to learn more about bad practices.

    How do you know which type of agency you're working with? We've put together ten questions you should be asking an agency before you sign ANY type of contract.

    Topics: PPC

    How to Get the Most Out of Attending a HubSpot User Group Meetup

    Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader, requesting your RSVP.

    No matter why the impending meetup is on your mind, you’ve found yourself asking the same question: “How can I get more out of these meetups?” If you’ve attended a meetup in the past and found it less-than-helpful, there are a few proactive steps you can take to get more out of your time spent at a HUG.

    On the other hand, if you’re anxious to attend a HUG for a first time, these are some great tips from HUG pros to get the most out of every minute.

    Topics: Inbound Marketing Inbound Sales HubSpot HubSpot User Group

    B2B Brand Awareness or Lead Generation: Which Should You Invest In?

    Your B2B organization is primarily focused on finding customers and generating green. Understandable. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

    Topics: Lead Generation Brand Awareness

    19 Resources in Our 2019 Sales Toolkit

     

    Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others.

    We’ve compiled this list of digital resources, training opportunities, best practices, and other must-haves that our team has been loving so far this year.

    Topics: Inbound Sales

    4 Key Metrics For Evaluating Your B2B Brand Awareness Strategy

    If a member of your team asked you how to measure brand awareness, would you be able to tell him or her how to do it? If your answer is no, it’s OK. 

    The truth is, a lot of B2B companies have little to no grasp on the effectiveness of their brand awareness strategy. Because of this, it can be difficult to acquire executive buy-in to support brand building tactics and strategies.

    But, measuring brand awareness is easier than you might think! In fact, some of the strategies below can be executed as soon as you finish reading.

    Topics: B2B Brand Awareness

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Delight increasing website traffic

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.

    We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

    That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    How to Encourage and Develop Employee Engagement

    (Editor's Note: The following is a guest post by Deb Calvert, founder of People First Productivity Solutions, on the "why" and the "how" of driving employee engagement.)

    Employee engagement matters in the workplace. In order to encourage and promote engagement, you need to have the right leadership.

    Topics: Strategy Manufacturing

    Do You Create Enough Evergreen Content and Topical Content?

    A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

    Topics: Content Marketing Branding youtube video