Inbound Marketing for Manufacturers Blog

    How Social Media Engagement Strategies Can React to 50% Facebook Drop

    What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

    Topics: Advertising Social Media Brand Awareness

    Building a Buyer Persona - Step 3 in an Online Marketing Plan for Manufacturers (VIDEO)

    Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2).

    Today we're going to dive into Buyer Personas. We're going to put together a plan to really understand our best buyer, and apply it to all of our marketing.

    Topics: Buyer Persona Manufacturing Smarketing

    How to Start a Business Blog: 6 First Baby Steps for Manufacturers

    If you have been wondering how to start a business blog for your manufacturing company, you are not alone. Even B2B companies new to digital marketing are now becoming aware of the benefits of establishing an online voice. You can reach exponentially more business prospects by discussing topics that help them make informed decisions. What’s not to love?

    Topics: Manufacturing Blogging

    How to Set SMART Goals with Key Metrics (Video) - Part 2

    How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did your website influence or directly lead to last month?

    If you don't have a good grasp on those numbers, don't worry about it! We're gonna set some smart
    goals in today's video. It's an essential piece of your online marketing plan. We're also going to run through some of the key metrics you need to keep your eye on.

    Topics: Smarketing Lead Generation increasing website traffic Manufacturing

    Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions

    As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:

    Topics: PPC Google Google Ads Advertising Search Engines

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: video Smarketing Lead Generation increasing website traffic inbound marketing guide Inbound Marketing Buyer's Journey Blogging

    4 Ways the Best Manufacturing Websites Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: Brand Awareness Lead Generation increasing website traffic Manufacturing Social Media Email Marketing Content Marketing SEO PPC

    The DOYO Marketing Conference: Recap & Key Takeaways

    Last week my co-worker Josh and I attended the DOYO Digital Marketing Conference in Youngstown, Ohio.

    We had a blast networking with other digital marketers and exploring the Youngstown area, but we also walked away with some awesome actionables to apply to our own agency practices and client strategies.

    Topics: Inbound Marketing Lead Generation DOYO

    5 Tips for Manufacturing Website Redesign Success

    Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.

    Topics: Manufacturing Websites Design

    [VIDEO]10 Steps to Starting a Manufacturing Blog

    Video Transcript:

    So, you're thinking about starting a manufacturing blog?

    Don't do it! 

    Just kidding! I couldn't agree more. I think it's one of the best steps you could take for your marketing. One, it's going to help you to pull in and attract really high quality visitors to your website,
    and two, you're going to be helping your prospects along the way. It's a complete win-win.

    Topics: Brand Awareness increasing website traffic Manufacturing