Inbound Marketing for Manufacturers Blog

    6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

    A B2B medical marketing prospect’s email address is a precious commodity.

    Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

    Topics: Lead Nurturing Healthcare Technology Marketing

    B2B Digital Marketing Plan Templates for 2022: KPIs & Goal Setting

    In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

    Topics: SEO PPC Social Media Email Marketing B2B Blogging Analytics increasing website traffic Lead Generation Smarketing Inbound Sales Keyword Research Goal Setting

    Steal These Best B2B Blog Examples for 2022 (Not Literally)

    If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

    Topics: Websites B2B Blogging Inbound Marketing B2B Marketing

    How to Increase Website Traffic Without PPC Using SEO, Social & More

    Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

    However, the PPC model may not be a good fit for every situation.

    Topics: SEO PPC Social Media Lead Nurturing Email Marketing B2B Content Marketing Blogging increasing website traffic Brand Awareness Search Engines Keyword Research Links

    Associate a HubSpot Contact With Multiple Companies + Other CRM Tricks

    (Click the video to expand it!)

    Topics: CRM Lead Nurturing Inbound Sales HubSpot Sales Automation

    What Does It Mean to Qualify a B2B Lead? (& How to Do It)

    You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. 

    How do you know which leads to nurture and how to nurture them in customers?

    Topics: Lead Nurturing Inbound Marketing Lead Generation Lead Scoring Inbound Sales B2B Leads Whale Watching

    Identifying Good Habits of Top Sales & Marketing Performers

    Are there any professions that have been changed by COVID-19 more than selling and marketing?

    We’ve picked up some new habits -- some are good and some are … well, not so good.

    Topics: B2B Inbound Marketing leads Inbound Sales Whale Watching

    Crafting Digital Marketing & Sales Strategies

    Crafting digital marketing and sales strategies is like building or renovating a house -- the house being your website.

    It’s not something you throw together in a day and hope it works. It takes time, thought, and input from a variety of stakeholders.

    How to Measure Inbound Marketing ROI

     

    “We’re spending good money on B2B inbound marketing. What’s the return on our investment?”

    Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

    Topics: B2B Inbound Marketing Reporting B2B Marketing Whale Watching

    How to Build a B2B Website Strategy That Works for You

    “Our company has a website.”

    If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.

    Topics: Websites Design Mobile B2B Inbound Marketing Inbound Sales Whale Watching