Inbound Marketing for Manufacturers Blog

    Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

    Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing B2B Content Marketing Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads copywriting

    B2B Social Media Advertising Tips for Beginners

    For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people.

    Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed. 

    Topics: Social Media B2B Content Marketing Inbound Marketing Inbound Marketing Services Inbound Sales Advertising B2B Marketing

    Returning to Trade Shows? Lead Generation Ideas for Your Strategy


    With loosening COVID restrictions, trade shows are forecast to be a popular destination in the second half of 2021, and certainly all of 2022. After months of being stuck in virtual conferences, most of us are ready to get out, stretch our legs, and work for quality leads in-person. 

    As COVID-19 changed the way we work, trade shows also began changing. Popular events and keynotes went fully remote. Now it’s time to use a hybrid of in-person and digital techniques to improve your trade show lead generation -- that’s one part of COVID adaptation that should stay.

    Here are five slick lead generation ideas for your trade shows digital marketing strategy in 2021 and 2022:

    Topics: Social Media B2B Marketing Automation Inbound Marketing trade show strategy

    B2B Customer Acquisition Cost Killing You? Try These 7 Tips


    They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

    Topics: SEO Social Media Websites Buyer Persona Strategy Email Marketing B2B Content Marketing Blogging Marketing Automation Buyer's Journey Lead Generation leads Inbound Sales video trade show strategy Keyword Research

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    How to Sell Inbound Marketing to Your CEO

    This is a 300-level blog post. If you need a rundown of Inbound Marketing 101, click here for a quick overview.

    "Digital marketing ... is it worth it?"

    CEOs can be like old grizzly bears fresh out of hibernation: big, scary, out of touch, and difficult to convince not to eat you.

    But now you’re convincing them of something new and exciting. You want them to adopt inbound marketing as the company’s primary B2B marketing strategy.
    Topics: Inbound Marketing

    6 Signs Your Search Engine Optimization Agency Hire Was a Mistake

    If you put up a digital marketing campaign and nobody sees it, does it really exist?

    With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. 

    This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads. 

    Topics: Convert B2B Lead Generation Inbound Marketing Services Brand Awareness Search Engines digital marketing

    Understanding Medical B2B Search Engine Marketing

    Who doesn’t love a quick win?

    Topics: PPC Buyer Persona B2B Search Engines SaaS business

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    User Experience & SEO Checklist: Optimizing your Business' Website

    SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).

    Topics: SEO Google Design B2B Inbound Linking Search Engines