Inbound Marketing for Manufacturers Blog

    How to Record, Edit, & Share Videos with Vidyard

    Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

    Topics: Email Marketing B2B video

    20 Must-Know Stats for Marketing Automation & Lead Nurturing Workflows

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    How to Increase Website Traffic Without PPC Using SEO, Social & More

    Pay-per-click (PPC) is a great, and often a very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation. 

    Topics: SEO PPC

    What Is High-Quality Website Traffic & How Do I Get More of It?

    Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

    Topics: Buyer Persona Strategy Convert increasing website traffic

    p80 Earns Prestigious HubSpot Platinum Designation

    protocol 80 (p80), a Bradford-based marketing agency, earned top-tier recognition within its industry. 

    Topics: News HubSpot

    8 Easy Ways to Know if Your Website is Optimized for B2B SEO

    Search Engine Optimization (SEO) is the key to earning relevant traffic for your website. If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!

    Topics: SEO Websites Attract

    How to Optimize Keywords for B2B SEO to Rank Higher in Search Results

    Keywords are the unsung, behind-the scenes heroes of the marketing world. Optimizing your keywords is the secret to ranking higher in search engine results pages (SERPs). 

    Topics: SEO Small Business Strategy

    How to Effectively Use #Hashtags for B2B Social Media Advertising

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    Topics: Facebook Social Media Twitter

    How to Add a Website to Google Search Console: A Step by Step Guide

    Topics: SEO Google Websites Analytics Tips