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January 03

15 Common B2B Inbound Marketing Myths

  “Did you hear that the longer your content is, the better it performs in SEO?” “Rack up as many backlinks as possible, no matter where they come from.”  “You don’t need a CRM. Your business is too small.” “SEO is dead.” Have you heard these words before? You probably have if you’ve been around online marketing long enough.

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January 03

Effective Sales & Marketing Reporting Tools & Techniques

  Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools.  You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.

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January 03

Staying on Top of CRM Data Cleanup

The clutter is piling up.  It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job.  However, the longer you procrastinate, the bigger the clutter gets and the less efficient you become.

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January 03

Building a Sales Pipeline? Inbound Marketing Can Help

Inbound marketing and sales are not in conflict. In fact, your marketing and sales teams are more powerful together than apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.

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January 03

Account-Based Marketing & Prospecting With an Inbound Mindset

We’re constantly surrounded by noise.  Whether online or offline, there’s always a buzzing of people who want a bit of our time.  How does a B2B company cut through the noise and reach a lead?

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January 03

Why Is Goal Setting Important to Inbound Marketing?

  What is your business striving to achieve? How do you plan for continued growth and success?  It all begins with goals. 

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December 30

How iOS15 (+ other algorithm changes) Creates Better Inbound Marketers

It’s every marketer’s nightmare: an algorithm or software change that upheaves what we thought we knew about a system, how it works, and how we strategize our marketing efforts to use it. If iOS15 and the changes Apple brought upon us in late 2021 triggered these marketing night terrors for you, you’ve come to the right place. Every marketer I know loves a good puzzle to solve and a challenge to overcome. This latest development in privacy rules is no different. Now that we’re a little bit distanced from the release, it’s time to analyze the changes, impact, and opportunity this presents. After all, Steve Jobs once said. “You can’t connect the dots looking forward; you can only connect them looking backwards.” 

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December 22

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

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December 21

What Are Lead Generation Landing Pages? | B2B Website Strategy

"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

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December 16

B2B Sales Trends 2022: COVID Has Forever Changed Us

COVID-19. There -- we got that out of the way. In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.

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