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June 03

Generative AI Use Cases That Boost Inbound Marketing Efficiency

Ever feel like the only way to survive your workload is to clone yourself? You’ve got content to write, data to wrangle, strategy to plan – and your brain’s already halfway into next week. Everyone’s swamped, and your “quick favor” list keeps growing. That’s where generative artificial intelligence (AI) starts to earn its spot. The best generative AI use cases show how these tools can actually help – drafting content, summarizing research, suggesting structure – all without handing over the creative reins.

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May 30

AI Tools for B2B Marketing: What's Safe, & What's Foul Play?

You want more leads. You want to save time. You want scalable marketing that works while you sleep. Enter AI. But wait — before you plug random tools into your workflow and expect miracles, let’s be real: AI is not a substitute for strategy.

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May 07

Manufacturing SEO for Dummies: B2B Settings

Have a website. Publish some news articles. See immediate success and hundreds of leads.

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February 14

Business SEO Services: What Exactly Do You Get?

Ever bought one of those giant bags of chips that looks like it's about to explode with greasy, salty goodness? Alas, when you tear open the bag, you find out 65% of it is ... air. Nothingness. A ruse. You're irritated, but you eat the chips anyway because you already spent the money. You move on with your life, and vow to never again be a sucker for the illusion of value. You may have heard similar sob stories (metaphorically speaking) about SEO for B2B companies. The good news is, if you educate yourself on what SEO work should look like and then partner with the right agency, there'll be nothing to get salty about. SEO, or search engine optimization, is a method of organically attracting more attention from potential buyers and Google search rankings. It's an awesome way to lower your B2B customer acquisition cost vs. pay-per-click advertising (PPC). Assuming you're going to outsource SEO services instead of attempting the work in-house, let's set some proper expectations for the ...

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February 14

Is It Time to Upgrade Your Website's Design or Features?

In today’s fast-paced digital landscape, it’s easy for a website to start feeling outdated soon after launch, especially for the team that built it.

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January 22

Connecting Your Gmail or Outlook to HubSpot: A How-To Tour

“Why would you want to connect your email account to HubSpot?” is the wrong question to ask. The real question is, why wouldn’t you want to connect your email account to HubSpot?

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January 22

Inbound Marketing Partners: 4 Things to Consider

Inbound marketing is the secret behind modern customer acquisition. Finding the right partner to lead the charge can be a game-changer for small businesses and marketing managers in the industrial or manufacturing world.

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December 06

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2025

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally avoided using HubSpot until management forced the issue in 2023. The client's CEO explained:

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December 06

HubSpot Marketing Hub Overview: 2025 Pricing, Features, & Tiers

Imagine running a business with no returning customers. Now think of operating with no leads, and only returning customers. In both cases, your business model wouldn’t be sustainable or grow. With HubSpot Marketing Hub features and software, these cases are easily avoidable.

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December 06

HubSpot Content (CMS) Hub: 2025 Pricing, Features, & Tiers

As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today, I want to introduce you to our favorite: HubSpot CMS.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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