Inbound Marketing for a Niche Manufacturer

The Challenge: No ROI from Digital Marketing

McHone Industries came to protocol 80 frustrated by a website that simply wasn’t performing. Despite offering high-quality manufacturing services, their online presence failed to attract meaningful traffic or generate qualified leads. Their site had minimal pages, no SEO structure, and only a basic contact form — all of which left them invisible to search engines and prospects alike.

Relying solely on traditional sales methods and underwhelming marketing efforts, McHone struggled to build brand awareness and sales pipeline momentum. They needed a true digital strategy – not just a prettier website, but also a powerful, lead-focused ecosystem.

The Results: Increased B2B Leads, Web Traffic, & Engagement

Page Visits: Increased by 1,415%
Monthly Leads: Grew by 12,700%
Ranking Keywords: Significantly expanded through SEO and blog strategy

Over the course of 2 years, McHone Industries transformed its marketing ROI. Monthly traffic surged by over 1,400%, with new traffic up 1,730%. More importantly, lead generation exploded – with monthly leads up 12,700% and sales-qualified leads up 13,200%.

Their once-silent website is now a top-performing asset, delivering a consistent stream of high-quality leads for the sales team. With a solid digital foundation in place, McHone is positioned for long-term success. The company now picks and chooses who it wants to work with because so many leads are coming in each month.