Our Approach

Are B2B Inbound Marketing or Sales a Fit?


First off: B2B digital marketing strategy isn't a one-size-fits-all approach.

Successful modern sales and marketing tactics are based on a clear view of today's B2B buyer tendencies and how to help them solve their problems online. When people ask us, “What is inbound marketing?” we tell them it means helping targeted customers easily find your company -- rather than you having to cold call and email every fish in the pond.

protocol 80 is a full-service B2B inbound marketing and sales agency. We combine exhaustive data research with a “customer education” mindset to build you a fully customized strategy that grows website:

  • Traffic
  • Leads
  • Sales

1.

We work with your team to instill a customer-centered mindset. We learn about your ideal buyer’s persona and journey, as well as your big-picture business goals.

2.

We set short- and long-term marketing goals, and craft a strategy to get there. For some, web traffic might be priority #1; for others it may be lead conversions.

3.

We get to work. From content development and promotion, to SEO engineering, our goal is to boost your revenue.

4.

We regularly review & report metrics transparently and recommend any necessary adjustments. With inbound, there’s always something to optimize.

Our B2B Inbound Marketing/Sales Process

How does inbound marketing work? These sliders outline our process, particularly in the first several months.

If you're not capitalizing on your #1 marketing opportunity (your website), it's time to move. By driving more relevant traffic to your site, turning visitors into leads, and nurturing them into sales, we can help you smash your revenue goals.

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Are p80’s B2B Inbound Marketing or Sales Services a Fit?

When We ARE the Agency for You:

Revenue

Our typical client’s revenue is $20 million to $100 million, but if you’re in growth mode or serious about marketing, don’t let your size get in the way of a conversation.

Niche

If you’ve ever thought, “Someone outside the company could never write for us,” talk to p80. B2B/niche content writing is kind of our … niche. If you’ve struggled to be heard in a crowded or “unexciting” market, we can help.

Patience

You’re in it for the long run. You know onboarding, SEO, & content marketing spend several months in the shallow end before lead generation happens.

Trusting the process

You’re comfortable with us steering buyer research, content strategy, & content creation. Yes, you know your business the best, but we know inbound marketing best. 😊

Healthy balance of involvement

You’re not a ghost, but not a micromanager either. You hold your team accountable for providing assets, expertise, & feedback.

Not a jerk

One of our favorite parts of p80 is the genuine rapport we have with our clients. We want to enjoy learning, strategizing, & growing with you.

What to Expect: Inbound Marketing - Download PDF Here

 

When We’re NOT the Agency for You:

Investment

Our clients typically invest $4,000-$6,000 per month, with outliers in both directions. But if even devoting $1,000 monthly is a huge strain on you, we’re probably not a great fit.

Capacity

Conversely, if you need an 24/7/365 on-call partner to build a massive web presence from scratch at a breakneck velocity, we may not be your one-and-only.

Impatience

Inbound marketing is proven to work. However, depending on your future goals and the quality of your previous marketing efforts, it may take 6-12 months to lay the groundwork for growth. If you can’t invest your time over the long term, inbound marketing isn’t for you.

Oversight (or undersight)

If you insist on micromanaging everything, we’ll probably politely decline. We see relatively hands-off clients outperform meddlesome ones 95% of the time. That said … if you disappear for weeks at a time and fail to promptly share assets/knowledge or approve deliverables, your campaign will sputter.

Commitment & focus to prescribed strategy

It’s easy to get distracted and chase little projects that cause scope creep and delayed success of original goals.

Sales team buy-in

Your org must commit to true educational content (not sales pitches) and timely feedback on lead quality. If your team can’t agree to treat leads differently based on whether they’re marketing-qualified, sales-qualified, or sales opportunities, our recommended strategies may not realize their potential.


B2B Inbound Marketing Plan Example: 24,500% Lead Increase

We worked with this rural manufacturer to redesign its website and implement a consistent inbound marketing program. This turned their site into a pipeline-filling sales machine:

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