Your prospects do a TON of research online before they even consider contacting you.
Inbound marketing puts you in the right place, at the right time, with the right content, so you can engage with prospects during their early stage research.
This enables you to turn passive website visitors into leads, long before they’re ready to submit an RFQ or talk to sales.
The Compounding Effect of Inbound Marketing
One of the key attributes of inbound marketing is the compounding effect it has on your website traffic and lead volumes. Unlike paid advertising and other traditional marketing, content you produce today will still be driving leads 5 years from now. That kind of marketing ROI is hard to come by!
With the extensive data available about what’s working and what needs optimized, you never have to wonder what areas of your marketing budget are most effective.
You’ll be able to pinpoint what content is driving the most leads and customers and replicate those efforts.
10,000 Foot View of Inbound Marketing
Today’s buyer lives in search engines, social media, video sites, and their email. Inbound marketing uses these channels to position your content where your buyers are looking.
When they engage with your content (a blog post, a testimonial, a video, a website page), we anticipate your buyer’s next question or area of research and place relevant, premium content (eBooks, How to guides, webinars, etc…) in front of them. If the prospect decides to download this premium content, they have to provide basic contact details (name, email, etc…) in exchange, netting you a lead!
Through marketing automation, you’ll be able to stay engaged with this new lead, supporting common questions they may have, and providing additional educational content to support their eventual buying decision.
This systematic, repeatable process is much more in line with how buyers (B2B or B2C) prefer to buy, making it a much more effective strategy than traditional cold outreach and interruptive marketing tactics.
The p80 way
We get as granular as we can, particularly with your buyer personas.
After research comes your Inbound Marketing Strategy!
We'll monitor performance and make minor adjustments along the way.
In month 3, we'll analyze performance data at a deeper level and establish a road map for the next 3 months.
You'll see the performance numbers regularly, with deeper dives every quarter.
With abundance of performance metrics we have to monitor, it's crucial that we're focusing on the right metrics for your goals.
Let's Talk About Your Lead Generation
You know your website could be doing a better job filling your sales funnel.
Schedule some time to the right to talk with one of our experts about how to optimize your approach, or start a new strategy.