Inbound Marketing for Manufacturers Blog

    Celebrating the Launch of LaBrozziGroup.com



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    After much hard work and dedication to this project, we are happy to announce the launch of LaBrozziGroup.com, LaBrozzi Insurance Group's first web site! LaBrozzi Insurance Group, Inc., is a leading personal insurer in northwest Pennsylvania, that continues to grow through aquisitions and new client policies.

    After analyzing both regional and national levels of competition for LIG, we were able to establish a Search Engine Optimization strategy and outline a set of competitive functionality that not makes LIG's customers' lives easier (the ultimate goal), it also improves internal business processes for LIG. By moving several of the manual processes that were in place to the web, LaBrozzi Insurnace Group can now do business 24 hours a day, 7 days a week, and reach a national audience.

    Through a custom e-newsletter web application that we developed, LIG can keep in touch with their customers and potential customers, as well as provide them with useful tips for improving their Insurance premiums. Users can also request several types of quotes, along with update their existing coverage or request changes to their account.

    The web site and web application features were all developed in ASP.Net 1.1 (VB.Net) with SQL Server 2000 as the back end DBMS, and the site is hosted through protocol 80's hosting service.

    Again, we are excited to introduce LaBrozziGroup.com!

    Topics: Close SEO PPC Social Media Websites News Strategy Design More Attract Mobile Content Marketing Inbound Marketing

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