Inbound Marketing Blogfor Manufacturers and Healthcare Companies
protocol 80 on the Radio
This morning we had the opportunity to show our radio-friendly faces on WESB, a Bradford, Pennsylvania radio station, in a segment called the 'Live Line'. On the show, we discussed the tremendous opportunity for businesses and individuals in a small, rural area such as Northwestern Pennsylvania, to establish an International business presence through a variety of online business models.
We also had 3 of our clients involved with the discussion:
- Kevin Gaffney, Manager of Internet Systems at Zippo Manufacturing Company
- Dr. Kimberly Young, Psychologist and Director of the Center for Internet Addiction Recovery
- Dr. Bridgett Passaur, Director of Auxiliary Services at the University of Pittsburgh at Bradford
All three of them did an excellent job highlighting their specific online business models and showing how effective the web has been in growing their businesses. We have had a great time working with all of them and watching their online businesses grow, particularly in such a small, rural economy.
Look for a feature on our homepage with the audio from the excerpt in the coming days!```
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.