A recent article posted online by eMarketer shares some very interesting data for small business marketers. Their article states that more undergrads have a mobile web device than a desktop computer.
The graph below shows that ownership of a web-enabled handheld device increased by 11% over the past year to 62.7%.
What's more, the following graph shows that 42.6% of students surveyed said they used a web-enabled handheld device at least once a day. Amazing!
I Have A Small Business, Why Do I Care?
Simple! Remember little Johnny that went off to school 2 years ago? Well, he'll be done with school in another 2. He'll be expecting to interact with your business online via his smartphone when he gets hired. Little Suzy graduates at the end of the Fall 2010 semester and will be just as eager.
Are you ready to accommodate Johnny and Suzy? I hope so!
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
