Mobile Marketing For Small Businesses - Part 4

Hello again! Thanks for checking out this 4th post in our series on using mobile marketing to promote your small business! Many of the topics we discuss apply just as much to a medium or large business, but we try to focus predominantly on small businesses.

If you haven't already, please feel free to check out the other posts in this series:

Part 1 – What are the different categories of mobile devices like feature phones, smartphones, etc…

Part 2 – What are some of the marketing options for each of the device categories

Part 3 - A look at some of the data available to help us decide on which mobile category to target

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Finally - Evaluating Some Mobile Site Experiences

Drill-Down Approach In Mobile

One thing you'll notice is that both mobile sites use a very common drill-down technique for their mobile sites. The idea here is to minimize options on the screen for mobile users because they are generally dealing with a much smaller screen. Both did this well, but the Shults Group's 2nd and 3rd level of options were too small for finger navigation. With most of the new smartphones relying on finger input, the links really should be much larger.

Nike had a great process (I like the smartphone process better than iPad) for drilling down, but when I finally made a decision to click the Buy button, they blew it! It redirected me to the Nike Store Site homepage, not the specific product page that I looked at. That was frustrating. Then, I had to find the product again and the navigation was not finger friendly. This REALLY surprised me. If you are going to screw up a part of the process, don't let it be the part where the customer wants to buy for heaven sakes!

Lemme Know Your Thoughts!

Thinking about going mobile? Maybe wondering if you should bother? Give us a shout! We can help you make the decision and get you started the right way. As always, your comments are welcomed as well!