Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to the Like button - whenever a user clicks one a small Facebook popup window will appear allowing the user to share a page to their Facebook friends, Groups or by email.
One important thing to note about Facebook's Send option is that sends will count towards a page's like total. For instance, if you put a Facebook share widget on one of your website's pages the Like total will represent not just the number of people that clicked the Like button but also the number of shares, comments and Facebook inbox messages containing a particular page's web address.
The ubiquitous Facebook Like button has been around for a year now, and it might be the case that in another year's time Sending is just as popular as Liking! To create your send button head on over to Facebook's developer page. They're easy to create and only take a few lines of code to get started: httpss://developers.facebook.com/docs/reference/plugins/like/
You can also make a standalone Send button here: httpss://developers.facebook.com/docs/reference/plugins/send/
And while you're here why not test out the Send button below? Let your friends and associates know about all of the Facebook Sendification they're missing out on!
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
