We spoke at a nonprofit conference last week, discussing social media. One thing is certain, everyone wants to be involved, but there tend to be obstacles. Whether it's lack of staff, time or a strict gatekeeper, many of them have a hard time doing what they would really like to do with their social media strategy. I came across this infographic and thought the attendees of the conference might want to know what people are already talking about in the nonprofit online world. Good news if you have anything to do with animals! Infographic courtesy www.craigconnects.org.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.