Inbound Marketing Blogfor Manufacturers and Healthcare Companies
A MUST READ About Digital Marketing Strategy
This morning I came across a lengthy article that I would categorize as a MUST READ for any small business or organization with a website and a desire to have your web presence produce results for you. The article, which is a borderline manifesto entitle, 'One Trick Ponies Get Shot And other stories: Digital marketing strategy done right', speaks at length about what a true digital marketing strategy is, and is not. It speaks to many marketing fundamentals that a lot of small businesses just don't know. I would go so far as to say many medium sized businesses don't know these fundamentals. At least that has been our experience.
8 Properties of a GOOD Marketing Strategy
This section hits on what so many businesses miss with their website redesign or implementation of the various web marketing tactics, overarching business objectives.
The Marketing Stack: Organizing Your Strategy
This section does a great job of "chunking" marketing in general. It abstracts the minutia of all of the tactics that go into your strategy.
So Much More
I highly recommend any smb marketer or owner read through this in it's entirety. Very well done!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.