Here're some gems I came across this week that I hope you find useful as well! These are some great Web Marketing Resources!
The Definition of CAC [In Under 100 Words]
This is a really great, quick read on what Customer Acquisition Costs means. My guess is that most small businesses could deduce what it means, but don't know their own CAC. This is a good quick read to make sure you have a handle on what it is. Author: Sam Kusinitz
Content Marketing Traits That are Crucial to Success [Infographic]
This infographic by Michael Gerard of the Content Marketing forum gives a great visual rundown of skills that great content marketers have. Don't fret if you don't fit the bill yet. This can also serve as a to do list for mastering content marketing! Author: Micheal Gerard
B2B Brands Near Top of LinkedIn's 'Most Influential' List
This is a great, non-techie read about what makes the most influential brands on LinkedIN stand above the rest. The key, it seems has a lot to do with content! Shocking right!?!? The list of top brands was created using LinkedIN's Content Marketing Score tool. Author: Seth Fineberg
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
