Inbound Marketing Blogfor Manufacturers and Healthcare Companies
Creating a Web Marketing RFP - Upcoming Event
Next week we're holding a learning seminar about building a web marketing RFP. This seminar will be beneficial for any business or organization that is planning a new website or web marketing tactics even if they aren't following a traditional RFP process. The purpose is to educate the attendees so they are able to make informed purchasing decisions before purchasing web development or marketing services. Uninformed buying decisions usually result in wasted money, frustration and a bad taste for future web marketing and development efforts. This must stop!
Before Starting the RFP Process
We're going to cover some of the things you need to think about as a business before even starting to write your RFP. If you haven't put any thought into what you actually want out of your efforts, how can you ask for it and expect results?
Who is Involved Internally
We've seen too many website/marketing planning meetings that have exactly the WRONG people involved. Things will run smooth, timelines will be met, and overall strategic goals achievedvend if the right people are involved. Stop just sending the person with the most free time just because.
What to Include in the RFP
The attendees will get an understanding of what they are actually asking for. It's a lot easier to ask for something, or even know what you actually want, if you been informed of what those things actually are. More importantly, these things need explained in non-techie terms.
Creating the RFP
After learning about what needs to be included in the RFP, we'll cover how to convey this to the contractors you'll be sending the RFP to. Closing the communication gap between the SMB and contractor will help not only the RFP process run smoothly, but it will allow for a clear understanding of expectations and objectives when the project actually moves forwards.
There are many options for web development and marketing vendors out there, but SMBs will be happiest if they find one that works well for them. Sure, nephews, cousins, friends, etc. can be asked but 99% of the time that relationship doesn't work out long term. This usually results in redoing work that was done poorly or never completed. Additionally there were wasted efforts and time, which causes future frustrations. This seminar will focus on finding actual agencies and partners to complete the work properly.
After attending this seminar, the attendees should feel comfortable with their web marketing investment. They'll know what to plan for, what to ask for, how to ask for it, and who to ask. Not only will the RFP process run smooth, the entire project will run smooth because all parties will have a clear understanding of the project, expectations and objectives.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.