Inbound Marketing Blogfor Manufacturers and Healthcare Companies
4 Great Web Marketing Resources This Week
Head into the weekend with some great web marketing resources! Here're some gems we came across this week:
In this article by John Jantsch of Duct Tape Marketing, Jantsch touches on the fact that for many small businesses, the summer months are a bit slower. Whether it's because so many people take vacation or your business has a natural, cyclical dip in the summer, it's a great time to broaden your perspective a bit and do some thinking/planning. Even if you're not slow right now, it's time to start planning for 2015. Don't wait until March of 2015 to start....
Ya know how you always put off using social media for your business? Digital Marketing Philippines put together this excellent infographic and write up on lead generation through social media that should help you change your viewpoint. They touch on Facebook, Twitter, LinkedIN, Pinterest, Instagram and YouTube. Don't like infographics?
Wait, what!?!? That's cool! They also provided a great write up for each social network to accompany the inforgraphic.
This post will resonate with every small business owner or salesperson! Written by Insightly, one of our favorite CRMs, this quick read gives a few tips on pushing that hard to close sale further down the pipeline into a client.
In this report by MarketingCharts, we see data that supports what we're seeing with our clients. The volume of website visitors using smartphones and tablets continues to grow at impressive rates. Tablets however, seem to be more valuable users. This seems logical as many households are shifting to tablets over laptops/desktops.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.