Inbound Marketing Blogfor Manufacturers and Healthcare Companies
4 Great Articles You Should Read This Weekend
Holy cow, it's Friday! What a week it's been. We hope you've been on your hustle game, getting better and finding much success in whatever you do. Sticking with that theme, here are some of our favorites from around the web this week. Spend some time getting better this weekend by giving these a read.
As with anything else in life, there are some scientific considerations when it comes to increasing website conversions. This article touches on 5. Number 4 in the list is one of my favorites because I don't feel like it's used enough. Pointing out what you will miss out on if you don't take the desired action (conversion) can be very powerful. Called consumer FOMO (not mofo), fear of missing out can be a great motivator to get someone to download a resource on your site, request a sample or sign up.
One of the biggest advantages to inbound marketing is the ability to measure EVERYTHING! If you don't measure, how do you improve? This chart shows some great metrics that ALL small businesses should be measuring. One of my favorites is that 51% of CMOs said that clicks, responses and conversion rates were the most commonly used metric. Many small businesses that we start working with don't think beyond website traffic numbers. Check out the chart and article and make a list of metrics you want to start measuring.
This is another great article and chart from Marketing Charts. It really emphasizes the shift away from traditional outbound, interruption marketing tactics to inbound, web marketing tactics, a trend we've all seen for years. A couple that really stood out to me was the massive decrease in print, TV, billboard and radio advertising. These tactics just don't compare in effectiveness to web marketing.
I'm sure we've all dealt with office politics at some point. While this article doesn't directly deal with marketing, I'm sure everyone would enjoy reading it.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.