We've been providing several types of content marketing, with blogging still in the mix. But, with all of these other forms of content marketing available, is blogging still important? Yes. Absolutely. Without a doubt. I want to point out one of the most important takeaways from the State of Inbound 2014 report.
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI!
If you were 13x more likely to get something just by completing a task that isn't all that difficult, wouldn't you do it...especially if it generated more revenue?!?!
Why Blogging Impacts Inbound ROI
Businesses are still focused on "getting found". In fact the survey showed that this was priority #1, #2, and #3 for the high performing respondents of the survey. We don't like to put a ton of focus on where you rank in search because it varies so much, but understand that visibility is important. Without it you cannot generated high quality, converting traffic to your website. Remember, by blogging you are increasing your SEO footprint significantly, meaning you have a greater chance of ranking well in search engines for related terms. So bottom line here: blogging helps you "get found" easier and more frequently. By "getting found" your business has a the ability to generate more revenue, thus increasing your return-on-investment.
There are Other Benefits of Blogging as Well
Now that you know that blogging will make your business 13x more likely to generate a positive ROI, you're probably pretty excited, right? Well don't forget the other benefits of blogging either. Here are some of the most important benefits of blogging:
- You are providing value to your website visitors, prospects, leads, and customers.
- You are educating your readers.
- You are keeping yourself and the other writers at your organization educated.
- You are increasing the shareability of your content.
- It can be fun.
Stop putting it off, start improving your inbound ROI! Here are a few related articles to help you on your way!