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Be Smarter Next Monday Than You Are Today

Currated Goodness By p80

Make sure you go into next Monday smarter than you are today by reading these articles you missed this week:

6 Keys to Shifting an Enterprise to a Content Marketing Mindset

This article dovetailed very nicely with my post from earlier in the week on getting buy-in for an inbound marketing initiative at your company.

7 Signs Your B2B Content Marketing Is Doomed to Fail

We work primarily with B2B companies so this article really hit home for us. If you are falling victim to any of these 7 pitfalls, it's time to adjust what you're doing.

The State of Inbound 2014

3,570 marketing and sales professionals were surveyed to compile the data in this report. The respondents were from B2B, B2C and nonprofit organizations. The report covers budgets, plans, execution and measurement of inbound marketing. This is an impressive report. Check it out!

Death to the Click-Through Rate

Click-through-rate (CTR) is something that is frequently brought up in marketing reports. This article discusses why CTR is a dying, if not already dead metric. Instead the author offers an alternative metric, click-per-visit-rate (CPVR). This is interesting even if you aren't a geeky marketer like us!