Make sure you go into next Monday smarter than you are today by reading these articles you missed this week:
6 Keys to Shifting an Enterprise to a Content Marketing Mindset
This article dovetailed very nicely with my post from earlier in the week on getting buy-in for an inbound marketing initiative at your company.
7 Signs Your B2B Content Marketing Is Doomed to Fail
We work primarily with B2B companies so this article really hit home for us. If you are falling victim to any of these 7 pitfalls, it's time to adjust what you're doing.
The State of Inbound 2014
3,570 marketing and sales professionals were surveyed to compile the data in this report. The respondents were from B2B, B2C and nonprofit organizations. The report covers budgets, plans, execution and measurement of inbound marketing. This is an impressive report. Check it out!
Death to the Click-Through Rate
Click-through-rate (CTR) is something that is frequently brought up in marketing reports. This article discusses why CTR is a dying, if not already dead metric. Instead the author offers an alternative metric, click-per-visit-rate (CPVR). This is interesting even if you aren't a geeky marketer like us!
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
