We want to share a some of the inbound marketing articles that we enjoyed this week:
SEO Tactics to Love vs. Leave
From one of the best sessions at Inbound 2014...a slideshare presentation from Rand Fishkin.
Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out
More focus on penalizing poor content. This update will affect 3%-to-5% of search queries.
Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Ad copy refresh is important to any paid search initiatives. However, this is often placed on the back burner. Get inspired to actual put forth the effort to adjust ad copy!
Mobile to Contribute More Than 40% of Ad Spend Growth Between 2013-2016
Mobile ad spend growth continues...probably because mobile continues to grow. Be where the consumers are!
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
