Inbound Marketing for Manufacturers Blog

A Great Inbound Marketing Presentation

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Are you still unfamiliar with what Inbound Marketing is all about? I came across this excellent slideshare presentation by one of the founders of the term Inbound Marketing, Dharmesh Shah, that you should do yourself a favor and speed read. It's a very quick read and will really clarify things if you are still unclear on Inbound Marketing:

A Few Major Points

  • Newspaper, radio and other traditional paid ads are simply temporary, rented attention
  • 100% of people dislike being interrupted - 100% therefore dislike traditional advertising
  • It's about providing value instead of forcing your way in
  • Inbound marketing and content are owned, long lasting attention generating tools
  • The following funnel simplistically outlines the components of Inbound Marketing relative to the sales process:

funnel

  • There are 5.9 Billion searches on Google EVERY DAY!
  • Solve for humans not for Google. Happy Humans = Happy Goolge. Happy Google = Better Rankings.
  • Amplify your message with social and make it easy for others to do so too!
Topics: Close More Content Marketing Inbound Marketing