Inbound Marketing Blogfor Manufacturers and Healthcare Companies
Stay Ahead Of The Competition By Getting Educated
Tony Robbins once said, "If you and I are being chased by a bear, I only need to be a little faster than you to survive." Apply that to your business. Use the weekend to keep learning and get ahead of your competition. Let the bear get them.
We have a special place in our hearts for B2B marketing. That may be because we are a B2B business ourselves. This great article by Marketing Charts discusses a report released about content marketing in B2B companies. It supports our message at p80 that you need to produce good, educational content that truly helps your ideal buyers. If your content is a blatant sales pitch, it's not good content.
Stop telling yourself that your buyer doesn't research what you sell online. You are kidding yourself and hurting your prospects for future success. One of my favorite set of stats in the article is:
40% conduct online research for a majority of goods priced under $10,000, and 31% do so at that frequency for goods costing at least $100,000.
Again, your buyers are researching online.
One word.... FINALLY! There's another takeaway here though. Enough people are "cutting the cord" on their TV service that HBO has decided that they need to be able reach them as subscribers. Web-based entertainment options like Netflix and Hulu Plus are keeping people online even longer. You need to be there too.
This is 2014, almost 2015. Guess what. People freaking hate being cold called. People love being educated. This article hits the nail on the head. You need to be producing great content that prospects want to consume. Cold calling people these days does nothing but piss people off. Inbound marketing is about being there when your prospects want you. Not interrupting your way into their lives.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.