Inbound Marketing Blogfor Manufacturers and Healthcare Companies
How Content Marketing Pieces Tie Together
Content marketing is more than just, let's write an ebook and toss it on our website. To get the value from your content marketing efforts you must generate leads. To get leads you need traffic...then you need that traffic to convert. On a high level the biggest things involved are blogs, CTAs, landing pages, forms, email, and of course the content marketing offer itself. Blogs help to attract the visitors, CTAs direct those visitors to landing pages, the landing pages "sell" the offer, the forms collect information, and your emails nurture those leads until they become sales.
Here's a visual representation of that process!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.