Does your business website help you to achieve your goals and objectives or is it more of a dead piece of marketing that provides little value? If the latter is the case, it might be because your last website redesign was viewed as project instead of an ongoing effort that will produce growth. You are obviously in the right place now if you want to use your website to grow your business.
There are many ways to use your website to grow your business, but I suggest that you start by identifying your best buyers through the development of 1 or more Buyer Personas. This will help you stay laser focused on generating leads through your website that fit the parameters that characterize your best buyer.
You should then look at each of your buyer persona's Buyer's Journey to put together content and offers for them at each stage. Most website copy is focused around the Decision stage, but we all know that most of the research happens before that in the Awareness and Consideration stages.
Using your personas and their buyer's journey, you can then work on SEO and ranking well in search results for the keywords that you ideal buyer uses at each stage of the Buyer's Journey.