HAPPY ST. PATRICK'S DAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
We surely hope you're wearing green, eating green, and drinking some holiday beverages!
Blogging = Content = SEO
Your website may have 15 or more pages, but a blog will allow you to have 100s and eventually 1000s of pages. These pages share content and information that should speak to your best buyers and GOOGLE! This will obviously improve your SEO.
The more relevant pages on your site, the more Google can learn about and rank in their search results. Sound like a good thing? It is!
If you want to attract your best buyers, you need an outlet to produce content that speaks to the earlier stages of your buyer personas journey. Your website tends to focus solely on the Decision stage, but you need to reach them in the Awareness and Consideration stages as well. That's where your blog comes in.
Unlike traditional, interruption tactics like billboards, magazine ads, radio and TV commercials, and newspaper ads, Your blog posts will be effective forever, not just when you pay for them. That's ongoing ROI that SEO can produce that traditional advertising cannot.
The bottom line is that if you want to improve your SEO, you should start by setting up and continually posting to a blog!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
