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How to Generate Leads With Content

Content marketing is an essential component of any Inbound Marketing strategy. You can generate leads with content that reaches your buyer personas at each stage of their buyer's journey. This will help to establish trust and convert them into leads.

This video uses an example of buying a lawn mower and how content marketing could influence the decision and generate a lead.

For more on Content Marketing, grab this FREE guide: http://p80.us/content

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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