Inbound Marketing Blog
for Manufacturers and Healthcare Companies
How To Grow Your Email Marketing List - VIDEO
Email marketing is a core component of Inbound Marketing. That means you have to have a consistent focus on how to grow your email marketing list.
In this video, I discuss how to grow your email marketing list the right way.
Here are a few takeaways:
- Never ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever buy a list of email addresses!
- You must increase high quality traffic to your website and/or blog
- You must have multiple conversion opportunities available with your content
- You can "seed" your list with existing clients/customers, but send them appropriate messages
- Never ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever buy a list of email addresses!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.