Inbound Marketing Blog
for Manufacturers and Healthcare Companies
7 Keys To Business Blogging Success
Business blogging is no longer an optional investment if you want to drive high quality traffic to your site, outside if pay-per-click advertising.
Your buyer personas are looking online for solutions to their problems, so you'd better be there when they are looking. Business blogging is the answer!
7 Keys To Business Blogging Success
Here are the 7 keys to business blogging success. Watch the video for a detailed explanation of each.
1 - Know who's on the team
2 - Have a no excuses schedule
3 - Write to your buyer persona/journey
4 - Use visuals and lengthier copy when possible
5 - Promote it (social media, email, website links, podcast)
6 - Measure it and evolve
7 - Re-use!!!!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.