Inbound Marketing Blogfor Manufacturers and Healthcare Companies
Where To Start With Inbound Marketing
You know you should be using Inbound Marketing to grow your business, but you may not know where to start with Inbound Marketing. In this video, I'll provide a VERY brief overview of Inbound Marketing, and provide some questions that will will help you decide where to start with Inbound Marketing.
It's important to note that determining where to start with Inbound Marketing is pretty much the same whether you're a very small business, non-profit or a multi-national corporation.
Ask yourself the following questions:
- Do you get an adequate volume and quantity of website traffic?
- Is your website traffic taking the action you want them to take?
- Are the inbound leads you generate dead with no further progression toward a sale?
- Are existing customers NOT referring and re-buying?
Answering these questions will help to identify where to start with Inbound Marketing.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.