Inbound Marketing for Manufacturers Blog

    5 Content Marketing Tips For ANY Business

    1 minute read

    In this video, I share 5 content marketing tips for any business, regardless of the size or industry. Here's a snapshot of the 5 content marketing tips:

    1. Keep Your Eye On The Prize - What is the very specific outcome we're after
    - Define short term (3-6 month) objectives - looking 12+ months out can be a momentum killer
    - Plan but don't paralyze progress

    2. Drop I, We, Us, Our
    - Content marketing educates authentically
    - Know where your content falls in the buyer's journey and promote yourself accordingly

    3. Buyer's Journey
    - Know your buyer personas
    - Plan horizontal movement and recommendations of content

    4. What happens after publish?
    - Re-use?
    - Removal?
    - Re-promote?

    5. Take your content offline
    - Content marketing lives predominantly online
    - Arm your sales people out in the field with content

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    Topics: Attract Content Marketing

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