Inbound Marketing Blogfor Manufacturers and Healthcare Companies
5 Content Marketing Tips For ANY Business
In this video, I share 5 content marketing tips for any business, regardless of the size or industry. Here's a snapshot of the 5 content marketing tips:
1. Keep Your Eye On The Prize - What is the very specific outcome we're after
- Define short term (3-6 month) objectives - looking 12+ months out can be a momentum killer
- Plan but don't paralyze progress
2. Drop I, We, Us, Our
- Content marketing educates authentically
- Know where your content falls in the buyer's journey and promote yourself accordingly
3. Buyer's Journey
- Know your buyer personas
- Plan horizontal movement and recommendations of content
4. What happens after publish?
5. Take your content offline
- Content marketing lives predominantly online
- Arm your sales people out in the field with content
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.