Inbound Marketing for Manufacturers Blog

    6 Reasons Your Website Redesign Will Fail To Impact Business Growth



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    A website redesign is a great way to breathe new life into a dated, stale website. You have to do it right to see any real impact on business growth though.

    Here are 6 reasons your website redesign will fail to impact business growth:

    1 - No clearly defined buyer persona(s)

    2 - You only have decision stage content

    3 - All conversion opportunities are too high commitment

    4 - No mobile/responsive design

    5 - No ongoing SEO strategy

    6 - You view the redesign as a project with an end date versus the beginning of a process

    business growth 8 steps to improve marketing performance

    Topics: Inbound Marketing

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