A website redesign is a great way to breathe new life into a dated, stale website. You have to do it right to see any real impact on business growth though.
Here are 6 reasons your website redesign will fail to impact business growth:
1 - No clearly defined buyer persona(s)
2 - You only have decision stage content
3 - All conversion opportunities are too high commitment
4 - No mobile/responsive design
5 - No ongoing SEO strategy
6 - You view the redesign as a project with an end date versus the beginning of a process