A website redesign is a great way to breathe new life into a dated, stale website. You have to do it right to see any real impact on business growth though.
Here are 6 reasons your website redesign will fail to impact business growth:
1 - No clearly defined buyer persona(s)
2 - You only have decision stage content
3 - All conversion opportunities are too high commitment
4 - No mobile/responsive design
5 - No ongoing SEO strategy
6 - You view the redesign as a project with an end date versus the beginning of a process
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
