Inbound Marketing for Manufacturers Blog

6 Reasons Your Website Redesign Will Fail To Impact Business Growth

A website redesign is a great way to breathe new life into a dated, stale website. You have to do it right to see any real impact on business growth though.

Here are 6 reasons your website redesign will fail to impact business growth:

1 - No clearly defined buyer persona(s)

2 - You only have decision stage content

3 - All conversion opportunities are too high commitment

4 - No mobile/responsive design

5 - No ongoing SEO strategy

6 - You view the redesign as a project with an end date versus the beginning of a process

business growth 8 steps to improve marketing performance

Topics: Inbound Marketing