If you're like most businesses, creating content that benefits your buyer personas is all about getting customers from your blog and other content. Some people sugar coat it and try to take the high road in public, talking about the support it provides, the good it does for their prospects, but ultimately, they want more customers.
Here are 5 essentials for getting customers from your blog!
1 - Consistency
You have to have a rhythm to your effort.
A schedule for blogging will help tremendously
Random blogging will not build traffic that turns into customers...
2 - Promotion
Your blog is not the movie Field of Dreams - If you write it, they will NOT come
Use social media, email, print, integration with your website
To get eyeballs on your content, you have to build awareness that it exists
3 - Buyer Persona(s)
Who are you writing to? It needs to be your best buyers!
You speak to prospects differently than peers. Write to your prospects!
Personas should be central to getting customers from your blog
4 - Pain Points
Your best buyers start looking for answers by trying to solve for their pain points
Does your blog have an abundance of content around solving their pain?
5 - CTAs - Calls To Action
Get your readers' attention with CTAs that attracts them to lead-generating offers
If you can't sell directly online, you should be generating leads
CTAs should draw your readers to a deeper dive on the content they are reading
Our Blogs, Direct to Your Inbox!
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
